Month: May 2021

The company that created the technical specifications for the China Advertising ID (CAID) was acquired last month by Chinese mobile ad tech company Mobvista. One can think of Reyun, which developed the code for CAID on behalf of the state-backed China Advertising Association (and whose name in Chinese – 热云数据 – roughly translates to “Hot… Continue reading »

The post Mobvista Acquired The Company That Made The China Advertising ID appeared first on AdExchanger.

2021 saw a significant shift in sustainability efforts-new policies were put in place, pledges to decrease carbon footprint, sustainability task forces implemented, and so forth. Now the challenge is-how do brands bring their consumers onto their journey towards a more sustainable world? At the Adweek Sustainability and DEI Summit, head of community Heide Palermo sat…

Madison Avenue likes to boast about its media-buying clout, but even its biggest are also-rans to the long tail.

Pinterest’s Idea Pins feature (formerly called Story Pins) allows users with business accounts to share multiple photos, videos and more in a single Pin. Users can import videos from their device’s camera roll, as well as record new videos within the Pinterest application. A single page in an Idea Pin can have multiple video clips,…

The lawsuit charges that McDonald’s has discriminated against Allen’s Entertainment Studios and Weather Group through a pattern of racial stereotyping and refusals to contract.

Plus: The inaugural Google I/O, the value of lossless audio, and inspiration from a downward dog.

Shea and Syd McGee of Netflix’s Dream Home Makeover are helping to provide Memorial Day weekend ideas for the streaming service’s partnership with Pinterest. The two companies are teaming up on Memorial Day d?cor ideas and recipes that will be featured on Pinterest’s Today tab starting Friday (May 21), along with a “Call to Create”…

Have you ever had that feeling of dread deep down inside that warns you something’s not right, even if you can’t put your finger on it? That’s the Ick–that feeling in your gut when you’re in a creative meeting and wonder if what’s being presented could be perceived as the greatest idea known to (wo)man…

French automaker Renault is celebrating the 25th anniversary of its family model, the Scenic, with a campaign to promote the love stories of families just starting out. The work from Publicis Conseil will run in France to reinforce Renault’s commitment to developing a range of family-focused cars, which have been in competition with the move…