Month: May 2021

The upfronts week presentations have ended, and now it’s time for the real work: the negotiations. Adweek is sitting down with each of the ad sales chiefs who presented this week to talk about their respective events and their strategies for navigating this year’s marketplace. Following NBCUniversal’s Mark Marshall and Fox’s Marianne Gambelli yesterday, next…

ViacomCBS’s “relatively sub-scale player” status and content assets might make it attractive to Comcast or one of the tech giants looking to grow in streaming, says Merrill Lynch’s Jessica Reif
Ehrlich.

Some 59% who identify as liberal equate the idea with holding people accountable, while only 36% of conservatives express the same opinion.

To mark the reopening of the Royal Opera House (ROH) in London, satellite broadcaster Sky’s commercial arm Sky Media has released a campaign to promote its partnership with the world-famous venue. The campaign is the first for ROH in three years and will promote its upcoming Spring/Summer program after closing due to Covid-19 restrictions. The…

U.K. mobile network EE is promoting the power of its technological reach. Its new ad campaign shows brand ambassador Kevin Bacon remotely overseeing Lucifer actor Tom Ellis getting a real-time close shave with a robotic arm being controlled by a barber miles away from the Welsh hill he is standing on. The campaign from Saatchi…

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Tanya Lee, GM EMEA, Vungle. Change provides opportunity for those who are able to adjust quickly and effectively. Apple’s change to the IDFA in iOS 14 will allow many app publishers to thrive in ways that they… Continue reading »

The post These Apps Will Benefit The Most From Apple’s Pending IDFA Changes appeared first on AdExchanger.

Suddenly, legacy broadcasting is the gold standard for television achievement and audience delivery.

Dubbed Unilever Compass is the multinational’s new fully integrated strategy to become a global sustainability leader. The company’s new corporate strategy is built on the successes and failures of its now retired ten-year-old Sustainable Living Plan. It is set to transform its social, environmental, and economic performance across its value chain. At Adweek’s Sustainability and…