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What Now for Xandr?
The WarnerMedia and Discovery proposed merger ends AT&T’s $85-billion bet on becoming a major TV player. But the telecommunications giant still has to grapple with the future of another multi-billion-dollar business unit. AT&T bought AppNexus, a preeminent name among early ad-tech companies, for $1.6 billion in June of 2018. Out of that came Xandr, a…
Havas Media Hires North America Data Lead From Accenture
Havas Media Group hired the newest member of its executive leadership team in North America away from one of the five largest consulting firms. Mike Bregman joins Havas Media as chief data officer for North America to serve as a member of the North American executive leadership team. He will be based in New York….
PopSockets, TikTok Team Up on Limited-Edition Smartphone Accessories
Creators need a place to put their phone when shooting videos for TikTok. Enter PopSockets. The maker of expandable phone grips and lifestyle accessories teamed up with the video creation platform on the limited-edition TikTok PopMount 2 Flex. The TikTok PopMount 2 Flex has flexible wireframe arms that can be used as a hands-free phone…