Cox Communications has selected Arnold as its lead brand agency as the communications network seeks to evolve its marketing approach. In the role, the Havas shop will handle the majority of Cox Communications’ creative advertising portfolio, including multicultural advertising. “Our 2018 brand relaunch has birthed three years of quality creative work that has highlighted how…
Snap Is Rolling Out a New Pair of Augmented Reality Glasses
Snap is announcing the first version of its Spectacles smart glasses to offer augmented-reality display as the technology has seen a boom in adoption amid quarantine conditions. Only available to developers for the time being, the product is the fourth iteration of the social platform’s camera-enabled eyewear and the first capable of superimposing graphics on…
Beyond Tesla: Driverless Startups Promise Next-Level Autonomous Vehicles | WSJ
How BIC Drives Innovation in the Face of Disruption
For over 75 years, BIC has grown from humble beginnings to become a globally recognized and iconic brand. But how do you take a legacy brand like BIC whose core business is making pens, lighters, and disposable shavers and maintain relevance in a world that has seen every significant disruption in almost everything analog due…
TikTok Adds Way for Users to Block, Delete, Report Comments or Accounts in Bulk
TikTok tacked on to its efforts to help users avoid bullying and harassment, adding a way for users to block, delete or report comments in bulk. Users can either long-press on a comment or tap the pencil icon for a variety of options, at which point they can select up to 100 comments or accounts…
WhatsApp: How to Use the Asian American and Pacific Islander Heritage Month Stickers
May is Asian American and Pacific Islander Heritage month, and WhatsApp is marking the occasion with a new “Share Asian Love” sticker pack containing a variety of stickers that users can send in conversations. Here’s how to use the Asian American and Pacific Islander Heritage Month stickers in the WhatsApp mobile application. Note: These screenshots…
Shutterfly Makes Mischief Its Creative Agency of Record
Ecommerce personalized photography and image sharing products company Shutterfly appointed Mischief–the agency launched by former BBDO CCO Greg Hahn last year as part of Canadian agency No Fixed Address–as its creative agency of record. “Many consumers know Shutterfly for our rich heritage in capturing memories and celebrating life’s moments both big and small,” Shutterfly CMO…
Snap Unveils Next Generation of Spectacles Camera Sunglasses
Will the fourth time be a charm for Snap Inc.’s Spectacles camera sunglasses? The company introduced the next generation of Spectacles at the close of its Snap Partner Summit Thursday, with this version adding augmented reality to the mix in a big way. The new Spectacles are not available for purchase: They are being distributed…
2021 Marketer attitudes on CTV advertising
The Most Radical Thing About Ford’s Electric Pickup? The Cost
After tax credits, the base model of the electric pickup will be cheaper than its gas-fueled sibling, removing what has been a big barrier for EV sales.