How to Build Community Through Meaningful Digital Storytelling
As part of the CMO Reboot Playbook: Authentically Connecting with Consumers and Community, YETI VP of Marketing Paulie Dery shares the breadth and depth of their marketing approach and how this fosters tight-knit communities and brand loyalty. Check out more plays from top CMOs and brand leaders here. THE CHALLENGE The YETI story is a…
Israel-Gaza Conflict: What Satellite Images Tell Us About This Crisis | WSJ
Fox’s Marianne Gambelli on Early Upfront Talks and Using Tubi to Grab Shifting Ad Dollars
The upfronts week presentations have ended, and now it’s time for the real work: the negotiations. Adweek is sitting down with each of the ad sales chiefs who presented this week to talk about their respective events and their strategies for navigating this year’s marketplace. Following NBCUniversal’s Mark Marshall, next up is Marianne Gambelli, Fox’s…
Kroger’s ‘Cute AI’ Chefbot Has Learned a Lot About How to Inspire Home Cooks
In October 2020, grocery retailer Kroger released an AI-powered digital assistant called Chefbot to help customers figure out what to do with the ingredients in their refrigerators and pantries before they go bad. That’s in part because Kroger data shows the average customer wastes 500 pounds of food–totaling $1,800–every year. About six months after Chefbot’s…
Snap Partner Summit Includes Several Updates Geared Toward Creators
Snap Inc. took care of its creators during its Snap Partner Summit Thursday, taking the wraps off several new tools and workflows that will enable them to continue to thrive on its platform. New standalone application Story Studio provides a suite of editing tools that enable creators to produce professional content for mobile, on mobile,…
Snap Partner Summit Showcases New Ways for Brands to Tap the ‘Camera Company’
Snap Inc. has been stressing for over three years now that it is a camera company. Hammering that point home on Thursday, it unveiled a raft of new ways for brands and creators to take full advantage of its camera at its Snap Partner Summit, including updated commerce capabilities and the ability to virtually try…
Apple’s New Privacy Ad Wants to Get Rid of All Those Prying Eyes Watching Your Data
As advertisers grapple with the looming death of the cookie, marking the end of an era of easily trackable data for marketers, Apple continues to highlight the ways in which it’s already helping consumers guard their privacy. The brand’s newest spot, “Tracked,” highlights the iPhone’s App Tracking Transparency tool, which lets you opt out of…
McDonald’s Will Send 10% of Its Ad Spend to Diverse-Owned Companies by 2024
McDonald’s U.S. announced today that it will increase the portion of its advertising spend that goes to diverse-owned creators by more than double over the next four years. Top line By 2024, the fast-food giant has committed to increasing its spend with Asian Pacific American, Black, Hispanic, LGBTQ+ and women-owned media companies, production houses and…
The Big Story: WarnerMedia-Discovery Merger And CTV’s Complex Supply Chain
The upfronts kicked off this week with news of a megamerger between WarnerMedia and Discovery Communications. But Xandr isn’t coming along for the ride. AT&T’s ad tech acquisition remains with the telco. We can only speculate why, but one reason might be that AT&T is planning a second spinoff in light of the currently frothy… Continue reading »
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