Month: May 2021

As part of the CMO Reboot Playbook: Authentically Connecting with Consumers and Community, My/Mochi Managing Director and CMO Russell Barnett shares how the ice cream brand pivoted its biggest celebration into an engaging digital campaign during the pandemic that generated social buzz and billions of earned media impressions. Check out more plays from top CMOs…

AppTrackingTransparency enforcement officially began in late April. But advertisers, publishers and mobile ad tech vendors are still grappling with a lot of head scratchers – and the dust is far from settled. Until the release of iOS 14.5 last month, among the biggest unknowns consuming the mobile ad ecosystem was the agita-inducing question of timing… Continue reading »

The post 6 Burning Questions About Apple’s ATT Privacy Framework appeared first on AdExchanger.

This week’s intent data points to a rise in searches around “programmatic” and “LED billboards” among both brands and agencies.

Angelic Vendette is the Vice President and Head of Marketing at Alo Yoga. She was formerly Head of Social Media Marketing and Influencers of Stitch Fix. As part of the CMO Reboot Playbook: Authentically Connecting With Community, Angelic dives into why inclusivity and diverse representation were crucial for growing and engaging their Stitch Fix community….

Marketers’ transition to first-party data has blind spots, despite analysts’ efforts to improve customer protections and projections. A flaw in these methods can create serious implications for
brands, per DISQO.

S4 Capital documents show that Sorrell’s total compensation from the firm last year was around $300,000 including salary, taxable benefits, bonuses and pension. Of course he does own a big chunk of
the company.

Discussion of “50 movie posters that changed entertainment marketing” paid tribute to the “underappreciated” graphic designers who created them.

WarnerMedia will be launching two premium programming destinations: “Front Row on TBS” and “Front Row on TNT.”

A new paradigm: Digital is your core channel. Video is the anchor in that channel.