Month: May 2021

For the first time since November 2017, Twitter users have a way to apply for the sacred blue checkmark that signifies verification, cachet and clout, as the social network began rolling it out worldwide Thursday. “One of the most consistent pieces of feedback that we’ve heard is that people don’t understand who we verify, and…

Among the many predictions that business gurus are churning out these days is how professionals are likely to dress when–well, if–they go back to commuting to the office. After 18 months of working in hoodies and sweatpants, what’s to become of the office dress code? Prognostications vary, of course. Some hold that returning to normal…

At a time when ad pros seem to take print editions for granted, Grey Mexico and ‘Time Out’ are using them to save people’s lives.

After two years of negotiating with management, the Ziff Davis Creators Guild announced Thursday that 97% of its members have voted to authorize a strike. The announcement comes as ZDCG returns to the bargaining table Thursday to negotiate compensation increases for guild members. The guild, which has around 70 members, represents the editorial staffs of…

Although the sharper edges of the Covid-19 pandemic are beginning to soften in the U.S., many of the changes it heralded in the world of ad selling will likely outlast it. Chief revenue officers from seven publishers–Bustle Digital Group, Cond? Nast, Decrypt, Quartz, Salon, Vox and The Washington Post–spoke with Adweek about what adjustments the…

The upfronts week presentations have ended, and now it’s time for the real work: the negotiations. Adweek is sitting down with each of the ad sales chiefs who presented this week to talk about their respective events and their strategies for navigating this year’s marketplace. First up is Mark Marshall, president, advertising and client partnerships,…

CaliberAI wants to help overstretched newsrooms with a tool that’s like spell-check for libel. But its potential uses go far beyond traditional media.

We always wrap our upfronts week coverage by rounding up the week’s most memorable moments, but given just how much has transpired during the past few days, it was clear that this year warranted a more substantial look back. That’s why we’re also chronicling upfronts week’s biggest winners and losers. No, we’re not talking about…

Pent-up demand. Making up for lost time. Return to the “new normal.” There will be revenge spend. Whatever we call the next phase of consumer behavior, we have to consider the interesting and exciting trends forged from the challenges of the past year as we shape our marketing strategies for the future. What changed In…

Two mini-major TV-film production studios — MGM and Lionsgate — are obvious targets. Plus, AMC Networks has been floated as acquisition material.