Month: May 2021

In the second month to report an explicit year-over-year comparison impacted by the COVID-19 ad recession, the U.S. ad marketplace surged 52% over April 2020, another strong indicator that the ad
recovery is sustainable.

The network will have three different versions of the “FBI” franchise, adding “FBI: International” to “FBI” and “FBI: Most Wanted.”

This article is sponsored by Criteo. The “Cookie-pocalypse” or the “Identity Revolution.” Whatever you call it, digital advertising is undergoing a massive transition as the deprecation of third-party cookies gets closer. With 2022 fast approaching, the question of what this means for personalized advertising still lingers. To help marketers successfully navigate this changing ecosystem, it’s… Continue reading »

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Connected TV advertising brought in $9 billion last year and is poised to grow as more viewers shift from cable to streaming.

Another upfronts week is in the books. But before you shift your focus to upfront negotiations, let’s take another look back at the week’s most memorable moments, from the shocking (who saw that merger coming?) to the scathing (Jimmy Kimmel’s annual upfront roast), compiled by the Adweek TV team. If you missed any of our…

Fragrance brand Paco Rabanne is targeting younger consumers with a new positioning and communications strategy to launch in the U.K., partnering up with Vice’s music and culture platform Noisey. Created by Impero, the repositioning will aim to expand its a younger following for its fragrances in Britain, with a focus around its best-selling “Million” range….

A key goal is to learn more about the needs of local communities by interviewing people from a cross-section of ethnicities, ages, gender identities and incomes.

Gas taxes are the largest source of funding for highway construction and maintenance. As more cars plug in, that revenue is shrinking.

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Burger King and Taco Bell Keep the Poultry Wars Simmering…