Any publisher that sells native advertising could just as easily have been a target for mockery.
Deepfake Maps Could Really Mess With Your Sense of the World
Researchers applied AI techniques to make portions of Seattle look more like Beijing. Such imagery could mislead governments or spread misinformation online.
This Agency Used McDonald’s Ad Inventory to Amplify Its PSA About Anti-Asian Hate
As the pandemic began to ramp up last March, multicultural agency IW Group immediately noticed the rise in anti-Asian hate that came along with it and wanted to do something about it. Within 10 days, the team assembled a task force do some sort of in-person stunt, but when lockdowns prevented that from happening, the…
The Privacy Tech Vendor Landscape Exploded In 2021
When the International Association of Privacy Professionals (IAPP) started analyzing the privacy tech vendor landscape in 2016, there were 44 vendors on the scene. This year, that number reached more than 350. “We really started noticing it after GDPR was passed in the EU, during that two-year ramp-up period before it went into effect in… Continue reading »
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This THC Beverage Brand Has a Lot to Teach Marketers About Pride Month Authenticity
Cann, a sales leader and Hollywood favorite in the exploding cannabis-infused drinks category, debuts its Pride campaign this weekend with 11 candy-colored billboards and 20 wild postings in Los Angeles, San Francisco and Chicago. The gay-owned startup–which pulled in $3 million in sales in its first year, 2020, and expects to triple that revenue in…
Alpha Foods’ Seed Kits Show Consumers What Its Plant-Based Products Are Made Of
Home gardens and micro farming may have taken off during the pandemic, but are consumers really ready to cultivate their own plant-based comfort food, like vegan burritos and meatless nuggets? Of course not, because those snacks don’t grow on trees. And that’s the point of a new campaign from Alpha Foods, which has created seed…
This Ginger Beer Campaign Emits the Perfect Summer Vibes
Summer is on the horizon, and ginger beer brand Old Jamaica has released a sun-soaked brand campaign to strengthen its position as the sector leader in the U.K. Old Jamaica bottler and distributor Refresco released the “Get the Sunshine Vibe” campaign, which cost $2.15 million (1.5 million pounds), to capture the sunny feeling of summer…
Inside Diageo’s $210 Million Investment in Scotland’s Johnnie Walker Brand Experience
This summer, as tourism is set to slowly return to Scotland, whisky brand Johnnie Walker will invite consumers to come walk with it in the heart of the country’s capital when it opens the doors of its long-awaited $210 million (150 million pounds) visitor’s center brand experience. While the finishing touches are still being added…
Four Steps for Embracing, Rather than Combatting, the Walled Gardens
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Bloom, Chief Commercial Officer of Data Axle. Our industry… Continue reading »
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It’s Time To Say Goodbye To VPAID, For Real This Time
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Mike Chowla, Sr. Director of Product Management at PubMatic and video chair for Prebid. The retirement of VPAID has been announced several times, including in 2017 and 2019. However, as of May 2021, VPAID is still widely used. If VPAID could talk, it would surely use the Mark Twain quip, “The report… Continue reading »
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