Ikea’s Research Lab Releases New Privacy Concepts for Smart Homes of the Future

As Ikea experiments more with various smart home items like lighting and blinds, the Swedish retailer is also looking at creative new ways to show its customers these connected devices can be trusted in their most intimate settings. To that end, the company’s research and innovation lab, Space10, released a new batch of design concepts…

Shopify’s Shop Pay Checkout Tool Is Coming To Google

The friction between when someone sees a product and clicks the “buy” button is decreasing. Shop Pay – Shopify’s accelerated checkout tool – is coming to Google. The news comes a week after Google announced that it’s partnering with Shopify to make it easier for the ecommerce platform’s 1.7 million merchants to get discovered throughContinue reading »

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Pepsi Shares the Story Behind Its Brilliant Burger-Wrapper Ads

Sometimes an ad idea is so perfect, creatives find it almost painful to look at. It fills you with a mix of admiration, jealousy and tentative optimism that you’ll think of something so pure for a client someday. That’s been a consistent reaction to Pepsi’s newest work from Miami-based agency Alma DDB since the newest…

NBA Aims for the World With New Global Campaign Narrated by Idris Elba

With the National Basketball League (NBA) celebrating its 75th anniversary this year, the league has released a global campaign voiced by award-winning actor Idris Elba to promote itself to the world. Created by Translation LLC and directed by Emmanuel Adjei, the 60-second spot, “That’s Game,” features an original score from Oscar-winning producer Jon Batiste and…

A Sobering Film Urges the Return of Lockdown Until Schools are Safe From Gun Violence

Of the many reasons why one might be eager to reenter the world after a tough year of lockdown, the thing that seems to unite most is the desire to return to some semblence of normalcy. But in our haste to return to our pre-Covid realities, it’s important to remember that not everyone wishes to…

Google Clarifies Its Stance On Post-Cookie Advertising IDs – And It’s Not Good For Ad Tech

Google gave its clearest guidance yet regarding how the company will treat shared advertising identifiers once third-party cookies are removed from Chrome. And it’s not good news for ad tech companies that have championed universal ID programs. In March, Google’s director of product management for ads privacy and trust, David Temkin, confirmed in a companyContinue reading »

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