As the U.K. government confirms its intent to ban advertising around products that are high in fat, salt and sugar (HFSS), the advertising industry voices its disagreement with the rationale behind the decision. The ban, originally announced last fall as part of the Tackling Obesity strategy, outlines a plan to restrict advertising on certain food…
Can You Spot the Child Warning Signs This Gorgeous Video Hides in Plain Sight?
It’s a rare ad that’s both gorgeously artistic and yet effective in a highly practical way. But you definitely get the combination of soaring creativity and tangible education in the new 2-minute video from Danish optical brand Synoptik and Copenhagen agency Robert/Boisen & Like-Minded. The short film is directed by Rune Milton, known for his…
Adult Swim Dives Into Films Based on Hit Shows Like Aqua Teen Hunger Force
Ahead of WarnerMedia’s upfront Wednesday, Adult Swim announced it will create three films based on several of the network’s most popular series of all time. Top line WarnerMedia will debut original films for Aqua Teen Hunger Force, Metalocalypse and The Venture Bros. globally on Blu-ray, DVD and transactional video on demand (VOD). After 90 days,…
The World Is Reopening. Will Moms Get Left Behind?
Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, House of Wise’s Amanda Goetz talks about maintaining work-life balance as Covid-19 restrictions loosen nationwide. Below, in her own words, she reminds us this doesn’t need to be a “return…
Instagram Enables Users to Add Pronouns to Their Profiles
Instagram users can now add pronouns to their profiles via a new field that began rolling out this week. Vice president of product Vishal Shah said in a tweet that the new option is available in a few countries, with more to be added, explaining, “We’ve seen a lot of people adding pronouns already, so…
Motherhood Remains One of the Most Controversial Topics in Advertising
The National Retail Federation (NRF) projects Americans spent nearly $30 billion to celebrate Mother’s Day this year, the most in the survey’s history. These dollars came from the 83% of U.S. adults who celebrate the holiday. It’s clear Americans love their moms. So do brands, which have long featured maternal figures in their ads, from…
Ellen DeGeneres to End Her Daytime Talk Show Next Year
After 19 seasons, Ellen DeGeneres will lower the curtains on her syndicated daytime talk series The Ellen DeGeneres Show next year. The news, which DeGeneres announced today in an interview with The Hollywood Reporter after informing staff earlier this week, will mark the end of one of the longest-running and most successful daytime talk series….
IAB: Podcast Advertising To Surpass $1B This Year
With a 45% share of podcast ad revenue in 2020, brand advertising is now approaching parity with direct response, at 51%.
Pinterest: How to Record Audio in a Story Pin
Pinterest’s Story Pins feature allows content creators to share multiple photos, videos and more in a single post. A single Story Pin can have multiple pages, and users can edit each page separately with embellishments like stickers, text and filters. When users record or import a video or create a photo slideshow in a Pinterest…
Pandora On Combining Ad Sales With SiriusXM And Stitcher – And Why Programmatic Is A Podcasting Priority
After spending $4 billion combined to acquire Pandora in 2018 and Stitcher last year, SiriusXM’s podcast strategy is starting to crystallize. This week, in conjunction with the IAB’s Podcast Upfront event, SiriusXM Holdings reorganized into a cross-platform ad sales team that combines SiriusXM, Pandora and Stitcher. The new unit, which is operating under the name… Continue reading »
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