As part of the CMO Reboot Playbook: Activating Brand Purpose, Encantos’ Chief Executive Officer and Co-Founder Steven Wolfe Pereira discusses the concept of ikigai (“one’s reason for being”) and how he used it as a driving force to focus his company on the sustainability of people. Check out more plays from top CMOs and brand…
How Clinique’s Michelle Freyre is Empowering Tomorrow’s Latina Business Leaders
Michelle Freyre is on a mission to empower women and not just through her work at Clinique. Growing up in Puerto Rico, her parents instilled a deep value of education in her from a young age, leading her to graduate with degrees from both Yale University and Harvard Business School. Her career spans across major…
VMLY&R Offers Clients Support on Improving Diversity and Inclusion Efforts
VMLY&R is launching its Inclusion Experience Practice, another WPP-owned business with ambitions to positively impact minority representation and support within the advertising industry. The creative agency revealed that it is already working with 20 of its clients through the practice, which will be led by chief integration officer Myron King. The practice will work with…
Help! A Male Colleague Thinks I’m Scary
Whose problem is it when men are intimidated by women at work?
Telemundo’s Upfront Pitch Highlights Growing Power of Hispanic Consumers
NBCUniversal Telemundo Enterprises unveiled its upfront slate today, featuring more than 1,000 hours of scripted and unscripted original programming as the company pitches marketers on tapping into the growing power of the Hispanic marketplace. Top line The lineup includes the return of one of Telemundo’s biggest shows, La Reina del Sur, for Season 3; Malverde:…
Volvo’s Reddit Campaign Calls on Community to Share Terrifying Car Crash Stories
When Volvo’s marketing team was considering how to spark a conversation about the brand’s safety record, Reddit might have seemed like an odd fit, but to the Swedish automaker, the connection felt natural. For one thing, ensuring safety is an attribute for which both brands strive to be known. But Reddit has become a place…
Contextual Ad Net Begins Filtering Publishers For Fake COVID News, Other Misinformation
In response to advertisers voicing concerns about their ads showing up in fake news about the COVID-19 pandemic and other vital issues, seminal contextual ad-targeting platform GumGum has integrated a
promising new ratings system to vet and weed out publishers most likely to be spreading it.
promising new ratings system to vet and weed out publishers most likely to be spreading it.
British Broadcaster ITV’s Stars Plot Murder in Promotion of Online Content Hub
Over the years, there’s been great debate over the quality of television centered on the tug-of-war between reality programming and drama. Now, Britain’s biggest commercial broadcaster ITV has released a brand campaign to promote both being available through its online content platform ITV Hub. The “Drama vs Reality” campaign was released on May 11 on…
Burger King AR Game Allows Customers to Enter the World of Angry Birds
Burger King will be the first to team up with Angry Birds creators Rovio Entertainment and tech developer Zappar to deliver an immersive augmented reality (AR) experience as part of its King Jr kids meals. Through the packaging or accompanying merchandise bearing a QR code and Zappar’s WebAR technology via mobile phone, the user will…
How a Rolling Stone Ad Campaign Is Celebrating Mothers
To promote mothers as “the true rock stars” since the outbreak of the Covid-19 pandemic last year, iconic magazine brand Rolling Stone will celebrate the challenges they have been facing. Created by VMLY&R Italy, the “Rockin’ Mamas” ad campaign will run through Rolling Stone Italy’s social media channels before reaching global markets, including the U.S….