Month: May 2021

London, the U.K.’s capital and its largest metropolis, is rolling out its biggest-ever tourism campaign to kick-start the economy, revitalize nightlife, promote retail and highlight hospitality and culture with an advertising campaign planned to run beginning next month. Mayor Sadiq Khan who won a second term in office on May 10, said the “Let’s Do…

Suddenly, the legitimacy of the Golden Globe Awards is being called into question — although the various flaws in the Hollywood Foreign Press Association have been known for years.

Facebook anticipated that Apple’s changes would impact how the company receives and processes conversions. Here’s what StitcherAds discovered.

The Alphabet-owned company is working with Liverpool to bring computer vision and statistical learning to the high-stakes world of sports.

A takeover of Complex would help ‘BuzzFeed’ boost revenue by 30%.

One of the ways search engines judge the value of a website is by evaluating the links that point to it. Few or no links tell Google that your website is unimportant; a large number of links from quality websites indicates that your site has useful content, which increases your search engine visibility. While on-page…

For many publishers, each edition of a newsletter is a microcosm of experiments, testing which headlines work, what articles resonate and whose photos capture clicks. For others, the newsletter concept itself can be the experiment, a theory that Politico put into practice with its Transition Playbook product. The publisher introduced the limited-run newsletter on Oct….

With marketing seeing an elevated role in the industry, marketers have had to learn plenty of new hard skills to stand out in their field. But that does not mean they should lose focus of the soft skills that also make them great marketers. Throughout our Innovators series, we asked exemplary marketers from Stitch Fix,…