Month: May 2021

Google Marketing Live kicked off earlier today, and the prevailing themes were online commerce and developing new ways of measuring marketing effectiveness in an increasingly privacy-centric world. The virtual event telegraphed several upcoming features, some of which will let retailers promote their discounted wares through a “deals results page” via the Google search engine and…

YouTube Shorts is YouTube’s version of TikTok or Instagram Reels. It allows users to watch short, vertical videos in a “Shorts” section of the YouTube mobile application. When users upload a video to YouTube Shorts, they can add a description to tell viewers more about it. However, this description won’t be shown to viewers automatically….

The Hitman’s Wife’s Bodyguard from Lionsgate comes to theaters June 16, but some Snapchatters may not have to wait quite that long. Early screenings of the action-comedy will take place Thursday, June 10, and tickets are available starting Thursday (May 27) exclusively via Movie Tickets by Atom, the Snap Mini from Atom Tickets, following a…

Grey London is to fully acquire and integrate social media agency Wildfire on June 1, forming Grey Social, which will offer social insights, creative and content production. The Wildfire management team will join Grey London, with Ivan Palmer as director of social development and innovation; Olivia Clarkson as director of connected culture; Asad Shaykh as…

Julie McNamara, the evp and head of programming at ViacomCBS-owned streamer Paramount+, is exiting the company just two months after the service officially debuted. Top line McNamara had been overseeing a franchise-heavy original programming strategy at Paramount+ (which was rebranded in March after more than seven years as CBS All Access), but she has been…

Instagram expanded its test of Reels ads to Canada, France, the U.K. and the U.S. The Facebook-owned photo- and video-sharing network began testing Reels ads in Australia, Brazil, Germany and India last month. Brands that will be part of the new test group include Knix Wear, Louis Vuitton, Nespresso, Netflix and Swiggy. Reels ads are…

Epic has accused Apple of running a monopoly, and this week the trial concluded. Why should we care over in advertising land? While there have been antitrust cases in Europe for some time, now they’re happening on big tech’s home turf. The District of Colombia filed a case against Amazon this week, and of course… Continue reading »

The post The Big Story: Apple’s Epic Battle (And The Ghost Of iAd) appeared first on AdExchanger.

The Economist is selling its stamp of approval to education-hungry executives. This week, the publisher launched Economist Education, a separate business for online courses managed by a dedicated team of roughly five staffers. The first six-week training course, titled The New Global Order: How Politics, Business and Technology Are Changing, contains six modules and has…

Twitter took the next step in what seems to be a race to bring audio to every operating system and platform, rolling out its Twitter Spaces Clubhouse clone on Twitter.com for the mobile web and the desktop web. Twitter said in a tweet that its focus areas will be: infrastructure and a listening user interface…

This year the winners of D&AD’s coveted Black Pencil, the award show’s top honor and one of the most pursued accolades in the industry, all went to campaigns addressing important social issues such as transgender identities and the Black Lives Matter movement. AMV BBDO’s “#Womb Stories” for Essity-owned brand Libresse nabbed the coveted Black Pencil…