Back in the 1960s, The Rolling Stones sang about a poorly kept secret in their hit single “Mother’s Little Helper.” Hint: Suburban housewives were popping tons of tranquilizers. Since the pandemic broke out last spring, Instagram has been rife with posts tagged with “#daydrinking” and captions like “Chardonnay o’clock,” with multi-tasking parents sharing their boozy…
Hong Kong Ballet Goes Cyberpunk for Its Latest Cinematic Ad Campaign
The Hong Kong Ballet likes to mess with tradition, pulling its classically trained dancers out of their staid performance halls and tossing them onto bustling city streets to star in eye-catching ad campaigns. The latest entry in the brand’s visually stunning oeuvre features a dream-within-a-dream that embeds the dancers in a cyberpunk urban landscape with…
A Time Bomb for the 2022 Elections
Classroom Chaos in the Name of Racial Equity Is a Bad Lesson Plan
YouTube Shorts Fund to Get $100M to Creators Over 2021, 2022
YouTube is betting $100 million on TikTok and Instagram Reels clone YouTube Shorts being around for a long time–or at least through 2022, anyway. The Google-owned video site unveiled the YouTube Shorts Fund Tuesday, saying that $100 million will be distributed to creators over the course of 2021 and 2022. Creators cannot apply to the…
GoFundMe Celebrates New York’s Generosity and Establishes Its Brand as the Currency of Kindness
It’s been around for over a decade, but fundraising platform GoFundMe hasn’t really focused on building up a personality for the brand behind the world’s largest crowdfunding platform–that is, until now. And it’s using its first brand campaign to challenge stereotypes surrounding New Yorkers and their reputation for rudeness. Spotlighting kindness amid tragedy Through a…
Fitzco Used Data Collection to Combat Emotionally-Charged Misinformation
During day two of Adweek’s Social Media Week New York, Katy Tenerovich sat down to go over media company Fitzco’s approach to the Covid-19 vaccine campaign with Harvey Ra?ola of Netbase Quid. The conversation centered around the methodology in overcoming emotional response to a fact-based and somewhat controversial issue. As brand director at Fitzco, Tenerovich…
McDonalds’ Jennifer Healan on How to Stay Relevant When Marketing Your Brand
Blake Chandlee, head of global business solutions at TikTok, sat down with Jennifer “JJ” Healan, vice president of U.S. marketing, brand content and engagement at McDonald’s, during Adweek’s Social Media Week to discuss how an iconic brand includes new platforms into its media mix. Unlocking the power of a fan-powered platform Before McDonald’s even joined…
Measuring Impact Of COVID-19 Vaccine Campaign: Q&A With Cuebiq
Using footfall and other traffic data, Cuebiq will measure the effectiveness of the Ad Council and COVID Collaborative Vaccine Education Initiative.
Budding CMOs Must Leave Space for Magic, Says Uber’s Shivram Vaideeswaran
Despite the fact that there’s so much more to great marketing than magic, Uber’s global head of brand Shivram Vaideeswaran believes it’s a pretty valuable quality for a leader to inspire. “In a world that is constantly evolving every day,” he said early on in his session for Social Media Week’s Road to CMO panel,…