Month: May 2021

Big-name independent ad tech heavyweights are picking up sticks and heading to the walled gardens. It might be safer there. Former IAB Tech Lab CEO Dennis Buchheim, who announced his resignation late last week, is heading over to Facebook as VP of advertising ecosystem, AdExchanger has learned. He’ll be starting in early summer. Buchheim’s job… Continue reading »

The post More Ad Tech Notables Land At The Walled Gardens appeared first on AdExchanger.

Over the last year, few sectors have sustained a blow like the one dealt to restaurants. Despite the well-publicized uptick in takeout business, the industry still lost an estimated $270 billion during the first 13 months of Covid-19, according to the National Restaurant Association. But now, for the first time in a while, many restaurant…

BBDO New York hopes its ADiverse curriculum program has benefits far beyond the agency. The Omnicom shop is partnering with the New York City Department of Education to get the advertising curriculum program to diverse groups of students in New York schools, beginning last week with a virtual pilot program for students at the High…

Social analytics provider Sprout Social released its 2021 Best Times to Post on Social Media report, which analyzed engagement and usage data from its 20,000-plus customers to determine the best and worst times for brands to post on Facebook, Instagram, LinkedIn and Twitter. Sprout Social search engine optimization lead Elizabeth Arens wrote in the report’s…

As ecommerce has become increasingly competitive in recent months, online retail platform Rakuten has partnered with actress and Goop founder Gwyneth Paltrow to promote its cash back offer, which rewards shoppers using its platform. The latest campaign includes video content of Paltrow and celebrated decorator Brigette Romanek discussing topics from fashion to beauty to home…

Adweek’s 2020 Breakthrough Media Agency of the Year is building on its past success with the introduction of a new practice expanding its strategic offering and designed to compliment its existing strengths. Independent digital agency PMG is formally launching its strategic planning and insights practice with industry veterans at the helm. Aimed at helping brands…

Cannes Lions awarded Microsoft as its Creative Marketer of the Year during this year’s festival. Each year, the award is given to advertisers who have a track record of success with Lions over a period of time (Apple was the last year’s recipient). A year after the awards were canceled due to the spread of…

National CineMedia’s optimism is building for the big, more complete theatrical re-opening in the fourth quarter.

TikTok will bypass Instagram in terms of Generation Z U.S. users by the end of the year, and it will do the same to Snapchat for total U.S. users by 2023, according to new research from eMarketer. The research firm said that by the end of 2021, TikTok will have 37.3 million Gen Z users…