Month: May 2021

Yelp on Tuesday announced several features, from ad copy guidance to budget recommendations, to help businesses take greater control over their Yelp page and ads. The features also enable advertisers
to measure ads’ effectiveness.

The VAB says 1 percentage point of “under-counting” Nielsen TV audiences could amount to a “theoretical 12-month cost” of some $468 million in national TV ad revenues. The Media Rating Council met
with Nielsen on Monday to discuss its findings. According to the VAB, the result confirms its belief that Nielsen under-counted for a longer time period during the COVID-19 pandemic.

Sharma has served as a senior correspondent and managing editor at NowThis. She takes the job that was to have gone to Alexi McCammond.

Epsilon’s “PeopleCloud Digital Media Solutions,” formerly known as Conversant, was accredited for measuring “correlated outcomes,” tying to a display or video ad served to a defined event such as a
purchase or another action.

Pinterest’s Story Pins feature allows users to create posts containing multiple photos, videos and more. A Story Pin can have more than one page, and each page can be edited separately with different embellishments, such as text and stickers. You can also add music from Pinterest’s catalog to your Story Pins. Our guide will show…

Snapchatters plan to use the month of May, Asian American and Pacific Islander Heritage Month, to educate themselves and become better allies to API communities, and they expect the same of brands. Snap Inc. said a survey of users in Canada and the U.S. found that nearly three out of five respondents believe brands have…

In a nod to Renault’s links to both automaking and cycling, a campaign to promote its hybrid SUV Renault Captur and plug-in E-Tech technology will feature a cover of “Eye of the Tiger.” Between 1978 and 1985, the French carmaker ran a professional cycling team, which a new TV campaign from Publicis Conseil evokes as…

It wasn’t very long ago when HipDot debuted a candy-coated makeup collection inspired by Reese’s. Now, the beauty brand has launched a set that makeup enthusiasts and ’90s teen comedy fans alike can grab without having to make a trip to The Valley. On Tuesday, the company officially launched its limited-edition HipDot x Clueless Collection…

The idea behind Ads.txt was simple: publishers create a public list containing the names of all the partners they work with, and buyers check that list before they buy. But even the simplest of ideas can get complicated when they go from paper to reality. Some publishers just said “yes” to every request to add… Continue reading »

The post Ads.txt Got Too Complicated, So Primis Came Up With Technology To Untangle The Mess appeared first on AdExchanger.

For all the ad industry’s talk of Big Data and martech, marketing professionals consider themselves the least data-driven of the major corporate departments, according to a just-released report from
data management firm Talend. Asked to estimate the percentage of their decisions that were based on data, marketing pros appear to be far more reliant on their own gut. Nearly half (48%) of marketing
pros said 50% of less of their decisions were based on data, which compares with 44% for financial, 35% of production, 33% of engineering and only 23% of IT professionals.