Oracle Moat Measurement’s integration into Taboola Ads, which powers recommendations across the open web, aims to help advertisers measure the outcome of campaigns.
TiVo’s CTV Ad Inventory Now On Xandr Marketplace
The deal includes TiVo’s linear pre-roll DVR and in-stream CTV ad offerings.
BlueTriton Brands’ First Ad Campaign Addresses the Problem of Bottled Water
Yumi Clevenger-Lee, evp and CMO of BlueTriton Brands, knows what shoppers are thinking: Bottled water contributes to plastic waste, which harms the planet. Nobody, however, wants it to be this way. “People want to take action and help solve these problems, but they’re also looking for brands to help lead and offer solutions,” Clevenger-Lee said….
7 Ways Marketers Can Help Amplify the Asian American Community
Over the last few months, I’ve been feeling more optimistic than usual. Yuh-Jung Youn recently won an Oscar for Best Supporting Actress, and Chloe Zhao is the first woman of color to win Best Director for Minari and Nomadland, respectively. Moments like these may seem insignificant, but to a community that went nearly invisible and…
CitiGroup Takes Cautious, Contrarian View On Google, Facebook, Digital Ad Growth
Citi downgraded both Google parent Alphabet and Facebook Inc. from buy to neutral on Monday, saying that “caution is in order” for digital advertising-driven companies.
BSSP Bolsters Leadership Team, Taps OMD’s Stumpo
Among the new hires are Kerri Stumpo who joins from OMD to lead client media communications strategy and Liz Corsini, the agency’s new head of production.
Dilbert by Scott Adams for Tue, 11 May 2021
Linda Yaccarino Talks Value of ‘Trust’ in Marketing Partnerships as Tech Platforms Beckon
Connected TV players and other tech companies are aggressively courting linear ad dollars in this year’s upfront, following enormous shifts in viewing patterns during the pandemic–but the legacy publishers are now playing offense themselves, making their own pitch to marketers ahead of upfronts week. Linda Yaccarino, chairman, global advertising and partnerships, NBCUniversal, urged advertisers to…
Mediabrands Content Studio, Vice Media Group Form Global Creative and Production Partnership
As media services and content development continue to move closer together, agencies and media platforms continue to roll out partnerships to meet client expectations. The latest is perhaps the largest one yet. In what each party positions as a unique move in the industry, Mediabrands Content Studio (IPG’s data-driven content studio) and Vice Media Group…
Why Trolli’s New Alien-Themed Candies Are Invading Myspace
Trolli, the maker of neon gummies, is leaning on an old social network to promote a new product. Each bag of Sour Gummi Creations Martian Mix, which first appeared in stores late last year, contains an assortment of candy in the shape of alien heads and other body parts that consumers can stick together to…