Evaluating Tesla tycoon Elon Musk’s “performance” on “Saturday Night Live” this past weekend is a useless, futile exercise.
GroupM Continues Diversity Drive With Media Inclusion Initiative
GroupM is forming the Media Inclusion Initiative to grow and support a diverse range of Black-owned media companies and creators around the world, the latest foray by the WPP media group’s Responsible Investment Framework designed to making a positive impact around diversity and inclusion. The program revolves around its “2+% Pledge” as well as the…
Yelp for Business Rolls Out Host of Updates
Yelp revealed several updates to its Yelp for Business offerings Tuesday aimed at giving business owners more control over their pages and ads on the platform and better enabling them to engage with potential high-intent customers. Vice president of product Alon Shiran said in a blog post Tuesday, “In the year since we introduced the…
Marketing Group to Invest $100 Million in Underrepresented Talent, Challenger Brands
Miroma Ventures, the venture capitalist firm of marketing services collective The Miroma Group, plans to invest $100 million to support growth-stage consumer brands and media platforms. With seeding from The Miroma Group chief executive Marc Boyan, the organization wants to focus on purpose-driven investing in businesses led by underrepresented talent or challenger brands that are…
Lessons From PBR’s Nightmare Fuel; Peloton’s Serious Problem: Monday’s First Things First
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. What Pabst Hard Coffee’s Nightmare Fuel Can Teach Marketers About…
Mattel Kicks Off Pride Merch Season With Deck of Rainbow Uno Cards
In the 50 years since Ohio barber Merle Robbins invented Uno, the card game has sold north of 100 million decks. To bolster the game’s appeal, Mattel (which bought it in 1992) has stamped out an endless array of themed and licensed packs–473, by one count. These have included a Minecraft Uno, a Frozen Uno…
How Europe’s ‘Mr. TikTok’ Sees the App Growing in Importance, for Users and Advertisers
The rise of TikTok continues globally and specifically in Europe, where the social media app now reaches more than 100 million monthly users. That audience is growing beyond Gen Z, or “Generation TikTok” as it’s called by the company. A year ago, Stuart Flint joined from Verizon to become the platform’s head of Europe and…
Pearls Before Swine by Stephan Pastis for Tue, 11 May 2021
Pearls Before Swine by Stephan Pastis for Mon, 10 May 2021
AB InBev On Why Advertisers Are Starting To Act More Like Publishers
“So much in life happens over a beer,” says Richard Oppy, VP of global brands for Anheuser-Busch InBev. And now that life is starting to return to some semblance of normality, AB InBev is pouring its efforts into a marketing strategy centered on getting people out of the house. The theme of a recently launched… Continue reading »
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