Marketers Embrace AI for Content Creation and Creative Inspiration

When research group OpenAI first introduced what is arguably the most powerful text generator in the world last year, it immediately wowed the AI community with its ability to produce realistic copy. Trained on nearly 1 trillion words pulled from across the internet, the generator, known as GPT-3, is able to mimic the style of…

The Gucci Belt, With Immortalized Brass Initials, Is an Enduring Fashion Statement

Few who were in Milan for Fashion Week in 2015 will forget the buzz surrounding the Gucci ready-to-wear fall collection. The famous house’s creative director Frida Giannini had been axed a few weeks before, so all eyes were on 42-year-old Alessandro Michele to see what he’d created. He’d been given all of a week to…

Infographic: Brands Aren’t the Only Ones Changing Habits Following a Year of Disasters

The past year saw its fair share of emergencies, from weather-related disasters to the pandemic that’s still ravaging the world. And brands aren’t the only ones building emergency preparedness into their routines. According to monthly research series ML:Next from agency MullenLowe U.S., which spoke with 550 consumers from different backgrounds across the country between Feb….

How Jonathan Hyla Inspires and Equips Neurodiverse Creatives via Clubhouse

Jonathan Hyla, more commonly known simply by his last name, wants to empower creative professionals who think a bit differently than many of their colleagues–especially those who have ADHD. After working in radio, film and television for more than a decade, including doing high-profile celebrity interviews at E! Entertainment, Hyla shifted to his most recent…

Magnite Centers Future on CTV Following $60 Million Q1

Supply-side platform Magnite today reported revenues of $60.7 million in the first quarter, with roughly one-third of that coming from connected TV. Top line Magnite is working to position itself as the leading sell-side CTV platform. It merged with Telaria last year and closed on its acquisition of SpotX in April, consolidating SSPs to create…

Realtor.com Has a Home For Everybody in Latest Campaign—Even Cacti and Vampires

After largely being confined to homes for the past year, perhaps it’s not surprising that so many people are looking for new ones. According to recent research from Realtor.com, more than 25% of American homeowners will put their homes on the market in the next three years. With the residential market skyrocketing with growth, there…

Post-Pandemic, Most Publishers’ Ad Revenues Have Fully Rebounded

Despite a tumultuous year, publishers’ digital advertising revenues fared surprisingly well in 2020, according to a new study from Boostr. The survey, which analyzed the financial data of 54 primarily digital U.S.-based media companies and collected insights from 200 industry executives, found that the majority of publishers experienced overall growth in their advertising revenue by…

Facebook Begins Testing Prompt When News Articles Are Shared Without Being Opened

Facebook began testing a prompt that will appear when someone is about to share a news article link that they have not opened themselves. The prompt reads, “You’re about to share this article without opening it. Sharing articles without reading them may mean missing key facts.” Users than have the options of opening the article…

Are You the Next Mayo Man? Kraft Looks for a New Face for the Brand

Some believe that as we walk through the doors of success, it is important to hold them open for others as we go. That is exactly what Kraft and the Mayo Man are doing with the 2021 Kraft Mayo Draft. The so-called Mayo Man was made famous by utterly weirding people out during a 2019…