Twitter’s MoPub mobile monetization platform introduced its Inclusive Inventory Program Monday, enabling applications from companies that publicly self-identify as being Black-owned or Latinx-owned in the U.S. or woman-owned globally to participate. The goal of the Inclusive Inventory Program is to make those companies easily discoverable by ad buyers that wish to support businesses in those…
Mattel’s Toy Take Back Is Its Latest Effort for a More Sustainable Future
Mattel is encouraging consumers to do some spring cleaning. And while it may be tempting to toss those old Barbie dolls and trucks that are collecting dust at the bottom of the toy chest, the brand is making it easier to give the plastic on the toys your kids once loved a new use. Top…
GLAAD Calls the Entire Social Media Sector ‘Unsafe for LGBTQ Users’
GLAAD released its inaugural Social Media Safety Index Monday, analyzing LGBTQ user safety across Facebook, Instagram, TikTok, Twitter and YouTube, and the lowlight of its glum findings was, “Surveying the current landscape of leading social media platforms, the entire sector is effectively unsafe for LGBTQ users.” The Social Media Safety Index marks the first ever…
The Trade Desk’s Stock Dives By More Than 25% After Q1 Earnings
The Trade Desk beat its own expectations for Q1, but Wall Street wasn’t pleased. The stock is currently tumbling, down more than 25% in the hours after the earnings call. The Trade Desk reported revenue of $219.8 million and adjusted EBITDA of $70.5 million, which is 32% of revenue. The company said its adjusted EBITDA… Continue reading »
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Snickers Ice Cream Knows How Tough It Can Be to Actually Chill Out During Vacation
Vacationing doesn’t come naturally to everyone. Some of us could still use a refresher on how to fully disconnect and just enjoy the down time. Understanding this, Snickers Ice Cream arrives just in time for the summer with a series of humorous BBDO New York-created spots that center on the ever-relatable compromised vacation. The two…
NBC Cancels 2022 Golden Globes Ceremony Amid Growing HFPA Backlash
NBC will not be the home for the 2022 Golden Globes ceremony, the broadcast network said Monday. Top line NBC’s decision comes amid ongoing controversy and criticism of the Hollywood Foreign Press Association for its lack of diversity among members and questionable ethical decisions. The association has been under fire since February after the Los…
The Trade Desk Posts Q1 Revenues of $220 Million, Takes Aim at Google’s ‘Opaque Cohorts’
Today, the Trade Desk posted revenues of $219.8 million for the opening quarter of 2021, with the independent ad-tech company teasing an upcoming overhaul to its platform dubbed Solimar. Company CEO Jeff Green also used the company’s subsequent earnings call to explain a further update to Unified ID 2.0, which it maintains will prevent the…
As It Puts Seltzers on Blast, Mischief Reveals It’s Now Working on Molson Coors Brands
Mischief, the attention-grabbing New York office of agency network No Fixed Address, just announced a new client relationship in a not-too-subtle way. The agency is helping Miller Genuine Draft launch a seltzer–into oblivion, because the brewer has no interest in hopping on the sparkling bandwagon. The stunt and its related ad serve as a surprise…
Sustainability as a Driver for Growth with Danone Waters’ Chief Growth Officer
As part of the CMO Reboot Playbook: Activating Brand Purpose, Arancha Cordero, SVP, Chief Growth Officer for Danone Waters, shares a play on how sustainability can drive simultaneous change for both the environment and the business and how its marketing can be just as exciting as it is for any other industry. Check out more…