Walmart has teamed up with the Partnership for a Healthier America (PHA), a nonprofit focused on health equity, and Higher Ground Productions, the production company founded by former President Barack Obama and First Lady Michelle Obama, to create “an interactive culinary adventure experience” that brings the new Netflix series Waffles + Mochi to life. The…
Grey Promotes Javier Campopiano to Global Creative Partner
Grey has promoted Javier Campopiano to global creative partner, having previously held the post of chief creative officer for Grey Europe and creative chairman for the U.K. branch. Based in Spain, Campopiano is best known for the multi-award-winning “It’s a Tide Ad” series while in a previous role at Saatchi & Saatchi London, where he…
What Pabst Hard Coffee’s Nightmare Fuel Can Teach Marketers About Working With Creators
Where does an ad agency’s role end and a creator’s role begin? How much overlap can–or should–there be between the two? For a fascinating case study in the increasingly overlapping worlds of brand marketing and online content creators, it’s worth looking at how iconic brewer Pabst is working with artists and animators through its relationship…
In New Balance’s Latest Star-Studded Campaign, Impatience Is a Virtue
Children are often advised to be patient. While patience certainly has its benefits, a new spot from New Balance highlights the value of seizing your moment. Titled “Impatience Is a Virtue,” the 30-second ad produced with New York-based full-service marketing agency VMLY&R was filmed in the United States, United Kingdom and South Africa. The featured…
14 Ways Marketers Can Put Transaction Data Back to Work
Of various types of behavioral data, transaction data is the most predictable, as it’s about the exchange of hard currency for chosen products and services. There really is no stronger indicator for product affinities than repeat purchases. But there are other types of behavioral data. Online marketers routinely employ click-stream data, following open, click-through, browse,…
Britain’s Elections Offer Tea Leaves for the U.S.
Why Networks Don’t Prioritize Programmatic as They Move Into Streaming
Streaming is the word for this year’s upfront discussions, but big networks aren’t yet opening up that highly valuable inventory to programmatic buying. The growth of streaming, accelerated by the pandemic, is pushing marketers to move some of their TV budgets out of linear and into connected TV. Since CTV is a digital medium, ad-tech…
Moving from a Transactional Sponsorship to Transformative with Women’s Sports Foundation CMO
As part of the CMO Reboot Playbook: Activating Brand Purpose, Women’s Sports Foundation CMO Aleia Taylor shares how the foundation is working with its corporate partners to achieve change, have a deeper impact and move from transactional sponsorships to transformative ones. Check out more plays from top CMOs and brand leaders here. This transcript has…
Making Commitments and Setting New Standards with Moët Hennessy CMO
As part of the CMO Reboot Playbook: Reimagining Brand with Purpose, Billy Paretti, CMO, Belvedere Vodka – Mo?t Hennessy discusses how the luxury brand infused innovation, purpose, and sustainability into their company’s vision. Check out more plays from top CMOs and brand leaders here. This transcript has been edited by Adweek and may not reflect…
What Life Could Be Like in a Decentralized World, Thanks to Ralph Merkle
As she approached the entrance to the club, she gave the frame of her new prescription AR glasses a gentle squeeze. When she got to the door, it appeared to turn green, indicating recognition that she was over 21 years of age. Then, a message appeared along with a friendly voice asking for the 5…