Month: June 2021

For weeks, ViacomCBS execs had been anticipating a lucrative upfront haul–and that’s exactly what the company has received as it crosses the upfront finish line. The company saw historic pricing in the upfront, according to a source familiar with negotiations. The source did not provide any specifics about CPM (cost per thousand viewers reached) or…

On a sunny day in early June, David Keene, board member and former president of the National Rifle Association, thinks he is delivering a graduation speech to a high school in Las Vegas. Dressed in a black cap and gown with a bright yellow sash, he stands at a podium and tells the students of…

Pinterest kicked off an integration with online real estate marketplace Zillow to bring helpful Pinterest content from Verizon FiOS directly into the Zillow platform. Research from Zillow found that 15% of homeowners plan to sell this year, while 11% of Americans have already moved in the past year. Meanwhile, searches for “moving house hacks” have…

Instead of having to choose from an extensive assortment of cream cheese in a frigid grocery store aisle, consumers can now question whether they prefer a sweet or savory spread from the comfort of their own homes. Top line Kraft Heinz has released 11 shoppable episodes on Walmart Cookshop, an interactive video series powered by…

After a year and a half in the house, we’ve likely lost touch with every social routine we ever had–including how, and what, to order at the bar. To offer some support amid this awkward season of reentry, Seagram’s 7 Crown American Blended Whiskey recruited comedian and actor Iliza Shlesinger to star in its new…

Heading down to the lake or beach this Fourth of July weekend? Mind bringing a few PBRs? Maybe 1,776 of them, just in case my cousin shows up? Pabst Blue Ribbon, long an icon of Americana, is celebrating its home country’s 245th birthday on July 4 by creating a massive 1,776-pack to represent the U.S….

Michelob Ultra Pure Gold kicked off its “Board Your Gear” initiative, aimed at easing the pain of oversized baggage fees for adventurers and athletes who want to travel with their own gear. Board Your Gear is a 360-degree marketing campaign encompassing experiential popups in key airports, out-of-home, social and YouTube videos on biking, hiking and…

It’s an alarming fact that most of the world’s children-93%-are breathing in harmful levels of air pollution, according to the World Health Organization. But a new project combines architecture, biotechnology and science to bring clean air to what should be a carefree childhood space: the playground. Meet the Otrivin AirBubble, which claims to be the…

TBWALondon has named Larissa Vince as its new chief executive, taking over from Sara Tate when she stands down at the end of the summer. Katie Jackson has been promoted to chief operating officer. Vince was previously chief executive of another London agency Now in 2019 after almost a decade at Saatchi & Saatchi, where…