Nielsen Finds Local COVID TV Ratings Understated At Levels Similar To Its National TV Service

Nielsen’s local TV ratings were understated viewing during the COVID-19 pandemic, according to preliminary findings of an internal analysis conducted by Nielsen. The analysis, which was conducted in
response to requests from industry ratings watchdog the Media Rating Council, found the understatement ranged by market size, daypart and demographic group, but overall was found to be similar to an
understatement previously disclosed by Nielsen for its national TV ratings estimates.

Instagram Begins Testing Native Affiliate Tool, More Ways for Creators to Set Up Shops

Facebook CEO Mark Zuckerberg unveiled several updates to monetization options for creators on Instagram during the two platforms’ Creator Week virtual event Tuesday. He said during the opening session, “I think that any good vision of the future has to involve a lot more people being able to make a living by expressing their creativity…

Ali Weiss is Promoted to Glossier CMO After 6 Years of Challenging the Beauty Industry

Ali Weiss is taking on her new role as Glossier’s first chief marketing officer with the same objective she had on her first day of work six years ago: democratize the beauty industry by proving that makeup doesn’t have to come with a set of rules. “We take a people-first approach to beauty, which is…

How sexism is still a problem in many newsrooms

Think you need to address the HR situation in all these instances. There are a lot of very different issues in here. I’m not completely clear what ties it all together. Are these all small companies?

I feel stuck on this piece. I have no doubt what these women recount is very true, but it doesn’t stand up as a piece of reporting b/c it relies a lot of feelings without as much reported details. There’s nobody on the record, even an outside expert, or any data presented to put in context how widespread these issues are — and they are multiple issues b/c they’re extremely different — and if they’re unique to newsrooms. It seems to me between a reported piece and a confession, like we asked, “Tell us when you experienced sexism” and then wrote it up. I very much want to address these issues, but I’m not sure this is the way. For instance, many years ago we ran this piece that got a lot of attention and addressed specific issues: http://digiday.com/marketing/confessions-of-a-woman-in-advertising/

Between 2015 and 2018, Marie (name has been changed for this article) was a reporter at a local newspaper. During that time, as one of two women in a staff of 12, she said she experienced pay inequality, ongoing workplace bullying by a manager who constantly belittled the female staff while propping up male employees. She was also stuck confronting casual workplace sexism where no male manager was interested in helping or working with her. You need to flesh these issues out in the next graf or two. It’s very unclear what this means — casual workplace sexism is very broad.

In one instance, this reporter and another female employee had to turn in a spreadsheet every week saying how they spent “every hour of every workday,” something male colleagues were never asked for. She also dealt with issues taking paid time off while at the company. What issues? Use this graf to lay out specifics.

And when she finally quit — there was more: “It was commonplace for employees leaving to use some of their PTO in the final weeks — multiple male reporters had done so that year — but it was denied to me without explanation,” she said. Is this the PTO issue? Address whether she reported any of this to HR. Also, what was the company policy? Or was the company so small that it didn’t have policies and HR?

In conversations with nine women , it’s clear that despite #MeToo and outward-facing advocacy, sexism still remains a problem in media (as it does in advertising where one in two women say they’ve been harassed). The difference is, sexism may not be as outwardly obvious as it was. Many women complain of a pattern of microaggressions, tokenism, subtle digs and off-hand, derogatory comments.

Tokenism
It’s even more of a challenge for women of color in the media industry.

“It’s kind of a double-edged sword,” said one editor in media. “Not only am I black, but I’m a woman. Being a black woman in the media space, particularly in the digital media space comes with its own set of obstacles to overcome and challenges to deal with.”

In one newsroom role, she noticed a colleague would have her specifically proof certain stories. “After taking a step back, I realized it was because I was the only black person on our team and so this coworker wanted to make sure they weren’t offending people — particularly queer people and people of color,” she said.

A former female politics reporter revealed that she would be constantly told she didn’t have “the right energy for journalism” by an editor-in-chief who came to town twice a year. The reporter, who is Indian, questioned what that meant. “To me, that means you’re not cute, in your 20s, white and sucking up to me, and you’re challenging authority. If I didn’t do that, I wouldn’t be a good reporter,” she said. 

As for Mariewhen she and other employees encountered sexist remarks from sources and brought them to their managers they “would brush them off or would say it was our personalities or the way we interacted with sources that caused that behavior.”

Boys clubs
Being just one or two women in an office of men creates an environment where speaking up feels pointless. Needs attribution

Every Friday at 5 p.m. they had something called ‘Man’s Game,’ which is what they called their beer pong tournaments,” said a reporter at a men’s publication. “They invited other men over, openly talked about sex, Kate Upton’s body and said things like ‘rape is not real.” 

“It was a lawsuit waiting to happen,” she said. Everyone was required to stay until 5:45 p.m., but the women in the office were not encouraged to take part in “Man’s Game,” and they’d receive “nasty emails” if they left early. “I always thought I would speak up if something like this was happening, but it feels almost impossible when you need the money and don’t think anything will actually change,” she said.

One editorial assistant at a publishing company is stuck being the “one female” there. 

“I do frequently feel like they hired me just to say, ‘hey! we have women here!’ without actually listening to me, and often making me feel like an idiot for suggesting very simple ideas that end up working. It’s hard,” she explained.

Recently the company required employees to do sexual harassment training and her boss ignored it.

“He said he didn’t want to do it and said it was a waste of time,” she said. “I feel like I can’t say that I’m offended because I’m the only woman there. We don’t even have HR really. The only person I would have to report it to is [my boss].”

Inappropriate behavior
A fashion media employee experienced inappropriate behavior from her boss when she first graduated from college.

“My old boss was an absolute crazy cokehead who would completely treat me and my female colleagues different from the guys. Lots of hands on the back,” she recalled.

At the same time, he’d always send her and the other female colleague to have meetings with young male talent despite her being senior. “It was to help them pick out clothes from the showroom. It wasn’t a strategy meeting. He’d always make us do it even if I was spinning 40 plates. What am I going to do when he’s telling me to do this in front of an artist? You’re basically showboating us because we’re young pretty girls.” 

Despite being uncomfortable, she didn’t feel like she could complain.

“We didn’t have HR, and were only a team of seven paid members of staff [and] I was senior. [My boss] was erratic and unpredictable. I was at the mercy of expensive London and couldn’t risk losing my job before I had another lined up, which is what I did eventually and quit,” she said. If she complained, “he would have just tried to pacify me — be overly nice to me, offer me a pay rise, or bring me treats into the office. This was his classic behavior every time someone held him to account on anything he did that was out of line.”

In another instance, the former head of content at an app dealt with a slew of inappropriate behavior and sexism in the office. One memory that sticks with her is when she had to help organize some shows for Coachella.

“[My boss] asked me and the head of design to go with him. We were staying at a hotel where we would be throwing a pool party with some well-known DJs at the time, and when he gave us our room keys he told me that my room would be behind the DJ booth outside in case ‘the DJs wanted to come hang out on my bed for a bit.’ Then he said, ‘You wouldn’t mind that right. You’re cute, you like the attention, so they’ll just have access to your room for a day.’” 

The post How sexism is still a problem in many newsrooms appeared first on Digiday.

Kevin Hart’s Die Hart Becomes Roku’s First-Ever Original Series Renewal

A month after Roku began streaming the Roku Originals it acquired from shuttered streamer Quibi, the company has made its first-ever renewal. Roku has picked up a second season of Kevin Hart’s Die Hart, from the comedian’s Laugh Out Loud entertainment brand. Die Hart, which costars John Travolta, is one of more than 75 Quibi…

What Is the Role of Performance Marketing?

Businesses across the globe are seeking affordable solutions to expand their sales in a fast paced, extremely competitive environment. Because of this, marketers are increasingly being pressured to prove their value. Executive marketers are expected to drive growth. About 64% of CMOs say that proving they have had a positive influence on finances is their…

Facebook Extends Availability of Revenue Lift Tool for Instant Articles

Facebook said Tuesday that the Revenue Lift tool for its Instant Articles is being made more broadly available in response to direct feedback from publishers. Revenue Lift gives publishers of Instant Articles the ability to: Estimate distribution and revenue differences between Instant Articles and the mobile web at various levels of Instant Articles adoption. Assess…

Adam Mosseri: There Is No Single Instagram Algorithm

Head of Instagram Adam Mosseri shared a lengthy blog post in which he sought to explain some of the mysteries behind the Facebook-owned photo- and video-sharing network. He wrote, “It’s hard to trust what you don’t understand. We want to do a better job of explaining how Instagram works. There are a lot of misconceptions…

Why Brands Are Streamlining Their Approach to Streaming

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Roku’s Kristina Shepard describes the present-day challenges to recapturing the success of traditional live broadcasting. Below, in her own words, she explains how following tentpole streaming trends ripples out into…

Snap Snaps Up 2 Execs From TikTok, 1 From Condé Nast

Snap Inc. recently added three people to its executive ranks. Sam Corrao Clanon joined Snapchat’s parent as director of content, focusing on its Snapchat Spotlight initiative to inject funds into the creator community. He will oversee the community team and Spotlight team globally, helping to form and execute the company’s vision for content on Spotlight….