In honor of Pride Month, Hulu is extending its “Pride Never Stops” campaign by installing six seven-foot-tall flower sculptures along New York City’s High Line from June 24-27–and donating to four LGBTQ+ community organizations. Top line The new four-day activation is designed to amplify voices of prominent LGBTQ+ creators, artists and activists such as Brian…
Schoolyard Justice in Federal Court
Vox Media Extends Its First-Party Data Platform Across Concert
To make it easier for publishers to use its first-party data across a wide network of sites, Vox Media on Tuesday announced a new suite of tools for Concert, its publisher monetization tech, that come from the digital media company’s internal first-party data platform Forte. The new products address brand safety, targeting and optimization. Brands… Continue reading »
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Walmart+ Ups the Ante With a New Prescription Benefit
Walmart is adding a prescription savings benefit to its Walmart+ membership program, which is arguably the biggest benefit upgrade since the program launched in September 2020. Top line Through this prescription benefit, which the retailer is calling Walmart+ Rx For Less, members can “unlock exclusive savings on thousands of the most commonly prescribed medications,” the…
Agency No Fixed Address Helps Kids Share the Pandemic and Become Museum Artists
Child’s art is moving from their parent’s refrigerators to one of North America’s most high-profile museums. Canada’s Royal Ontario Museum (ROM) is joining forces with the agency No Fixed Address (NFA) to curate a real-time experience that captures the unique perspectives of children and teens living through the pandemic. While there are a number of…
Publicis Groupe Reorganizes U.S. Media Leadership Team
Publicis Groupe is rejiggering its U.S. Publicis Media leadership team with an array of new titles to round out its C-suite. Michael Epstein departs the Dentsu network to join Starcom as its new CEO, U.S. Epstein, the former CEO of Carat Global, is well-known for his digital transformation as he rose through the ranks at…
YouTube: How to Delete a Short
YouTube Shorts, YouTube’s version of Instagram Reels or TikTok, allows users to share short, vertical videos that can be viewed in the Shorts section of the YouTube mobile application. If you ever upload a YouTube Short and later decide you want to delete it, our guide will show you how this is done. Note: These…
Pinterest Kicks Off ‘Show Your True Colors’ Campaign, Adds Profile Pronouns
Pinterest will add the ability in the coming weeks for both Pinners and business accounts to self-select pronouns and add them to their profiles, where they will appear adjacent to the user name. The discovery platform is marking Pride Month with its “Show Your True Colors” campaign, with the aim of driving action, celebration and…
Snap Debuts Holiday Shopping Insights and Research Hub for Marketers
Yes, already: Snap Inc. is helping marketers set their plans for the holiday shopping season with a new insights and research hub providing data on the value of Snapchatters to brands during their most pivotal time of the year. Snap calls the holiday season the “Celebration Cycle,” saying that it represents a cycle of users…
Molson Coors Wants Its First U.K. Hard Seltzer to ‘Burst Onto the Seltzer Stage’
Molson Coors wants to capture the attention of consumers who revel in self-expression to persuade them to experience its first U.K. hard seltzer, Three Fold. To do that, the beverage brand launched a $7 million (5 million pound) campaign showcasing the liberation of movement. The new hard seltzer combines sparkling water, natural fruit flavor and…