Month: June 2021

“Scatter pricing is at all-time highs. We used to say that [a lot]. But it really is. There is nosebleed pricing out there,” says ViacomCBS CEO and President Bob Bakish.

Obe’ short workouts on the Hum app are designed to raise heart rates in just two minutes — the ideal tooth-brushing time.

Empower announced five new promotions. This all-star female cast includes vice president of integrated planning Courtney Ackerman, vice president of digital and programmatic Laura Morris, and vice
presidents of client operations Meredith Comin, Jami Edgington and Sihui Zheng.

Though it’s unlikely that many American viewers have watched it, ViacomCBS’ Channel 5 in the U.K. boasts a lively little reality program called Rich Kids, Skint Holiday. The setup: Pluck trust-fund teens from their luxurious homes and send them on “budget-conscious jollies” with ordinary people. A recent episode of particular note featured Hattie Garment, a…

New York City’s big entertainment venues — from the neon lights of Broadway to Madison Square Garden to the Barclays Center — are reopening with high-profile events. In the past 24 hours, Bruce
Springsteen announced he will reopen Broadway with a series of of “Springsteen On Broadway” concerts at the St. James Theatre beginning June 26, and this morning MTV announced its Video Music Awards
(VMAs) will return to New York City with a live telecast from the Barclays Center on Sept. 12.

Publicis Media has reorganized its U.S. media management team, naming former Dentsu media chief Michael Epstein CEO of Starcom U.S. and promoting several others. Epstein, previously CEO of media
brands and product, Dentsu Aegis Network (now Dentsu International), was a long-time Carat exec who rose from Chief Strategy Officer to Chief Client Officer to CEO before becoming DAN chief.

In the wake of a series of attacks on Jews across the
U.S., JewBelong, a non-profit dedicated to explaining Jewish traditions to gentiles has launched a new campaign to combat antisemitism in New York.

The OOH campaign, dubbed “JewBelong or
JewBeGone” is scheduled to run through July in high traffic locations including PATH commuter trains and Times Square.

The launch ad, running on 750 billboards and posters in Manhattan
reads, “Here’s an idea: Let’s ask everyone who’s wondering if antisemitism is real to wear a yarmulke for a week and then report back.”  

According to the
group the objective to “elevate awareness about the rampant recent antisemitism and to encourage dialogue, support, and community awareness.”

As part of its battle against
antisemitism, JewBelong also announced the Jewish Partisan Prize to recognize influencers who are standing up against antisemitism on Instagram and other social media
platforms.

As we approach major milestones in the ongoing battle against Covid-19, Anheuser-Busch is teaming with the White House to get more people vaccinated. Via its “Let’s Grab a Beer” platform, the brand is promising a free beer, seltzer or nonalcoholic beverage to adults age 21 and up if the White House meets its recently announced…

Havas Media Group has named Canadian media vet Noah Vardon president of Havas Media Group Canada.