Month: June 2021

By Ross Nicol, VP EMEA, Zefr This article is sponsored by Zefr. The Global Alliance of Responsible Media (GARM) suitability standards represent a sea change for the industry. To this point, polarizing opinions about what counts as appropriate content created debilitating and often damaging confusion. This became especially apparent in the use of blunt keyword… Continue reading »

The post What It Will Take To Foster A Responsible Media Ecosystem appeared first on AdExchanger.

Blackstone made one of the splashiest digital media deals of the past year last week when it acquired the B2B media and mar tech company International Data Group (IDG). IDG might not attract your average consumer. but its portfolio of some 300 tech and IT publications, including CSO, TechHive and Computerworld, fuels one of the… Continue reading »

The post Inside Blackstone’s $1.3 Billion Bet On B2B Data And Media With IDG appeared first on AdExchanger.

The off-color titles of her TV shows apparently present no obstacle to actress Annie Murphy of “Schitt’s Creek” and now “Kevin Can F**K Himself.”

Positioning itself under a new category umbrella — Hybrid Work — Webex will incorporate its key video meeting functions and messaging, calling, polling and event functions.

The One Club for Creativity elected Glenn Cole, co-founder and creative chair of 72andSunny, to chair its board, succeeding FCB global CCO Susan Credle. Announcing the new leadership to its National Board of Directors, The One Club named Cole as chair alongside Pum Lefebure, the co-founder and CCO of Design Army who will serve as…

Personalized 3D-printed gummy vitamin maker Nourished has hired social commerce creative consultancy Deft as its first creative agency. With the global jellies and gummies market estimated at $13.9 billion three years ago and growth predicted at 3.5% to 2025, the sector is expected to continue to expand as a result of the expanding vegan population…

Vox Media is one publisher trying to bring more harmony to the frenetic challenges posed by the crumbling of the third-party cookie. The publisher of New York Magazine, The Cut and Vulture is making it easier for marketers to direct more ad budgets to publishers when audience targeting becomes more fragmented post-cookies. That’s thanks to…

The feature automatically saves all of a user’s shoppable Product Pins in one area and consolidates pricing and other info about products in a grid, for easy comparison when making purchasing
decisions.