Month: June 2021

Sometime around Halloween 2012, a Houston woman named Helen Arnold set out to buy a shark costume for her dog, a pit bull named Sharkey. When she could find only a small-sized outfit, Arnold decided to let her cat Max wear it instead. Max, as things turned out, not only tolerated being dressed as a…

There are few retailers more beloved in the U.S. than Target, which gained some $9 billion in market share over the course of 2020. Entrusted with protecting that brand and its $90 billion business is Cara Sylvester, who was promoted to chief marketing and digital officer in February. “When I tell people I work at…

For retail, hell hath no fury like a pandemic. Nearly 15,000 stores–equal to about 52 million square feet of retail space–were permanently shuttered in the U.S. in 2020, according to real estate services provider Cushman & Wakefield. That’s a new record. Closures were led by retailers such as Ann Taylor’s parent Ascena, which filed for…

Ben Branson wanted a sophisticated and refreshing tall drink–hold the alcohol, please. But what he got instead was “a pink, fruity, childish, sickly-sweet mocktail.” That was his lightning bolt moment. “It was so terrible,” he said of the Shirley Temple-like concoction served to him at a fashionable London restaurant. “I thought maybe I could figure…

After the CDC’s recent announcement that vaccinated people don’t need to wear masks indoors anymore, the live events space is having its reckoning as it determines how to safely open again. According to data from experiential agency Momentum Worldwide, which polled more than 1,700 people in early April, music fans in particular cannot wait to…

While health has been a major focus for many during the pandemic, one threat to our well-being that may have gone unnoticed is that of internet security. With millions of people suddenly working from home– and, more importantly, away from their companies’ firewalls–new threats to online health have arisen. In a recent spot, HP’s Wolf…

Last year it was the IDFA, this year it’s the IP address. Apple will start redirecting web traffic through two separate servers in order to obfuscate a user’s IP address, the company said at its Worldwide Developers Conference on Monday. The feature, called Private Relay, will act as a VPN of sorts, although VPNs generally… Continue reading »

The post WWDC 2021: Apple Calls Open Season On IP Address Tracking And Targeting appeared first on AdExchanger.

Apple isn’t finished messing with the ad-tech industry. During its Worldwide Developers Conference (WWDC) today, the tech giant announced its latest round of privacy features that will debut later this year as part of its iOS 15 software update. Top line Apple is putting more limitations around email marketing and in-app advertising. The company will…

Home goods retailer Bed Bath & Beyond has introduced its latest private label brand, “Our Table,” a line of kitchen- and dinnerware. The line also includes cookware, bakeware, table linens, kitchen tools and kitchen linens. Prices range from $5 for a silicone whisk to $120 for a 10-piece stainless steel cookware set. In a statement,…

YouTube extended TikTok- and Instagram Reels-like short video feature Shorts to Canada, the U.K. and several markets in Latin America. The Google-owned video site began beta-testing Shorts in India last December, and the feature came to the U.S. in March, also in beta. The following countries will be fully live by the end of June,…