Paramount+, which has been on the market for three months, is finally rolling out its $4.99 ad-supported tier in an effort to attract more consumers to the streaming service. To make it even more appetizing to would-be subscribers, the streamer plans to add more than 2,500 titles to its ad-free and ad-supported tiers this summer….
Discovery Sells Great American Country Network to New Investor Group
Three weeks after announcing a merger that will substantially increase its cable portfolio, Discovery Inc. is saying farewell to one of its current networks. The company has sold Great American Country network (GAC) to a new investor group, GAC Media LLC, which has also bought streaming platform Ride TV, showcasing equestrian sports, culture and lifestyle….
Former Ad Exec to Join Billionaire Brother in Space
Amazon CEO Jeff Bezos will step down from his role on July 5, and the world’s second-richest man has big plans to kick off his next chapter. On June 7, Bezos announced on Instagram that he and his younger brother, Mark Bezos, will be on board when Blue Origin’s New Shepard suborbital rocket system makes…
French Ad Agency Rosapark Changes Name to Rosa Paris a Year After Facing Criticism
Havas-owned creative agency Rosapark has rebranded to Rosa Paris, following through on a pledge made a year ago amid criticism from diversity advocates who felt the agency’s white leadership was using a name referencing U.S. civil rights icon Rosa Parks without demonstrating actual racial inclusiveness. In the wake of 2020’s murder of unarmed Minneapolis resident…
6 SEO Tools Every Small Business Owner Should Know
It’s hard enough to learn all the best practices and to stay up-to-date in the fast-paced SEO industry. Don’t make it even harder on yourself by using the wrong tools. This is by no means an exhaustive list, but it’s enough to get you pointed in the right direction and well on your way to…
This Heartbreaking Love Story Calls for More Organ Donors in Argentina
There are many ways to spread awareness for special causes: You can hire a famous spokesperson to ask the nation for help, or turn to social media and hope for a viral moment that emphasizes your purpose. For one non-profit organization in Argentina, heart-wrenching storytelling and cinematic imagery are the tools of choice in order…
The World’s Most Extrinsic Brands (Pick Your Criteria)
In recent weeks, research ranking brands based on “meaning,” “conscious,” and “ESG” have been released showing the ad industry is keen on measuring the extrinsic value brands have on society.
Instagram: How to Use the Pride Chat Theme
Instagram is celebrating Pride Month with a new Pride chat theme that gives a conversation a rainbow of colors. This Pride chat theme is also available in the Messenger From Facebook application. Here’s how to use the Pride chat theme in the Instagram app. Note: These screenshots were captured in the Instagram app on iOS….
Messenger From Facebook: How to Use the Pride Month Sticker Pack
Messenger From Facebook released new features celebrating Pride Month. For instance, users can download the “With Pride” sticker pack and send Pride Month-themed stickers in conversations. Our guide will show you how to use the With Pride sticker pack in the Messenger application. Note: These screenshots were captured in the Messenger app on iOS. Step…
Portal From Facebook Wants People to ‘Share Something Real’
Portal From Facebook teamed up with TBWAChiatDay New York and director Darius Marder on new brand campaign “Share Something Real,” which kicks off Monday (June 7). The campaign is aimed at showcasing the real, authentic and emotional moments that take place when the video calling devices help bridge the physical distance between people, and it…