Month: June 2021

Clubhouse continues to double its pleasure on Android, saying in its town hall Sunday that the invite-only social audio application now has 4 million users on that platform, up from 2 million last week and 1 million the week before. The Android app came out of beta May 21. Clubhouse said work continues in areas…

As the coronavirus threat begins to abate and travel picks up, NBCUniversal has expanded its partnership with airport out-of-home media company ReachTV to span more content and add ad sales
collaboration.

In a June webinar exploring what metrics should be used as media trading currency, Lumens Research Managing Director Mike Follett discussed how advertising works based on Lumen’s proprietary
eye-tracking studies

Arcwave, the international sexual wellness brand for people with penises, prides itself on sparking conversations about modern masculinity and adult pleasure. It’s the kind of thinking that paved the way for the company’s flagship product the Arcwave Ion, which uses cutting edge technology that targets and prioritizes male pleasure. But the brand’s newest campaign isn’t…

After a brief flirtation with higher-order metrics, some major media are pushing to revert their advertising currencies to impressions-based measurement, albeit for different reasons.

NBCUniversal is expanding its presence on airport network ReachTV, striking a new deal to provide more content and help sell advertising on the service. ReachTV is available in more than 90 airports in the U.S., Canada and the U.K., a footprint that has grown since one of its rivals, CNN Airport Network, shut down in…

The development team is working with Amazon, eBay and others to integrate content feeds, pre-integrated checkout and other features in a browser focused on ecommerce.

Under the precedent-setting agreement, Google agreed to stop giving its own services preferential treatment in its advertising platforms.