In our household, “Columbo,” along with the action movies of John Wick and Jason Bourne, have become something of a habit.
How Domino’s Came to Use Yodeling to Promote App’s New Group Order Feature
Pizza delivery chain Domino’s is taking a new direction with its U.K. advertising with the introduction of yodeling in its latest multi-million-pound campaign to signify how groups of friends connect using their own ways of communication. Continuing the recently introduced brand focus of “We’ve Got This” that began late last year, the new “Domin-Oh-Hoo-Hoo” ad…
China’s Quiet Ecommerce Giant Thrives on Fresh Produce
Pinduoduo, which recently passed Alibaba as the shopping site with the most customers, connects 12 million farmers to more than 800 million users.
Walmart Bows Its Own Streaming Devices, Taking On Roku, Other Players
Called Onn, the line includes an economy-priced Android TV UHD device and an Android TV UHD device.
Samsung Builds a World Using Upcycled Product Packaging
With a Covid-inspired surge in home deliveries and wasteful packaging over the past year, electronics firm Samsung chose to launch an eco-friendly home renovation project ahead of the United Nation’s World Environment Day. Released on June 4, the campaign was devised by Edelman, which was instructed to find a way people could rethink how to…
Paramount+ With Ads Launches Today, Minus Access To CBS Local Stations
In addition, Paramount+ will add 1,000 new titles to its feature film library on June 10, and debut the Mark Wahlberg sci-fi action film “Infinite.”
Google Hopes AI Can Turn Search Into a Conversation
The tech giant wants its core product to infer meaning from human language, answer multipart questions—and look more like Google Assistant sounds.
Covid Brings Automation to the Workplace, Killing Some Jobs
Unable to find enough workers, employers are turning to technology to perform tasks—and women are likely to be the hardest hit.
Wendy’s Brings to Life a Child’s Concept for an Ad to Promote Its Burgers
A child’s love for Wendy’s scrawled out in hand-drawn pictures has come to life as the newest promotion by the fast-food brand that coined the iconic “Where’s the Beef?” campaign slogan of the 1980s. The ad, written, storyboarded and directed by Julien Jantos, whose mother shared it with the brand through Twitter, is called “The…
How Charles Schwab Used Data to Discover Golf Fans Love Muscle Cars
When Charles Schwab became the title sponsor of the golf tournament formerly and colloquially known as The Colonial in 2019, the brand wanted to activate differently around the tournament to engage more than just golf fans. As a marquee stop along the PGA Tour calendar, the Colonial Country Club has been a fan favorite among…