Month: June 2021

Facebook has agreed to follow some of the board’s nonbinding recommendations regarding the Donald Trump suspension. That’s progress.

Enterprise platform Workplace From Facebook unveiled a refreshed brand identity Friday, adopting iris as its new primary color. The new look was developed by Workplace From Facebook’s in-house brand team, and creative director Helin Kotan said in a blog post that the goal was “to help communicate a mature, confident and purposeful brand.” Kotan said…

As Pride Month kicks off this year, many brands are again facing well-deserved accusations of “rainbow-washing” and insincerity from the LGBTQ+ activists and allies. Because despite nearly ubiquitous corporate messaging in support of Pride, 2021 has been a record-breaking year for the number of anti-trans bills introduced in dozens of state legislatures across the country–bills…

Group Nine Media, publisher of NowThis, PopSugar, The Dodo, Thrillist and Seeker, is making a play for direct-response ad budgets, and it’s seeing encouraging early returns. The publisher launched its performance marketing solution, G9 Direct, in October and has billed it as a performance marketing agency that sits within the existing ad sales team. Using…

Criteo unveiled a new look logo this week coinciding with its annual investor day where the ad-tech company aimed to telegraph its resilience given the imminent decline of third-party cookies. Top line Criteo has been historically reliant on third-party cookies for its core ad retargeting offering with its brand-refresh emblematic of its intention to show…