Facebook responded to the ruling on former President Donald Trump by its independent content oversight board, paving the way for his potential return to Facebook and Instagram Jan. 7, 2023–two years from the date when his accounts were suspended. The oversight board weighed in last month, upholding the social network’s decision to suspend for his…
Linktree and Spring Team Up to Give Creators More Social Commerce Tools
Spring, the merch ecommerce company formerly known as TeeSpring, and link-in-bio service Linktree have announced a new agreement that allows digital creators to host virtual storefronts within their social profiles. Top line The integration allows influencers to curate a selection of their merchandise to sell within the Linktree site listed in their profile, which serves…
How Snacks.com Is Showing Frito-Lay What Shoppers Actually Want
Delaney, a 24-year-old woman living in Texas, hadn’t heard about Frito-Lay’s direct-to-consumer platform Snacks.com until her brother’s girlfriend told her about it last Christmas. Interested, she visited the site and purchased a variety pack containing her choice of the company’s potato chips, including Lay’s dill pickle, Lay’s salt and vinegar and Ruffles cheddar and sour…
How TV Becomes The Hero Again, With RPA Chief Media Officer Jim Helberg
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. As addressable TV advertising gains steam, so too has excitement among agencies and marketers. This week on AdExchanger Talks, Jim Helberg, chief media officer at independent agency RPA, describes the progress so far and what he hopes to… Continue reading »
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How Apple’s iPhone and Apps Trap You in a Walled Garden | WSJ
Why Krispy Kreme Isn’t Worried About the Haters
It’s National Donut Day, which means free donut offers abound from the usual suspects, including Dunkin’, Krispy Kreme and Tim Hortons. (This year, even frozen pizza brand DiGiorno is getting in on the action with what it calls a “DiGiornut.”) Brands capitalizing on lesser-known holidays like Donut Day dates back at least six years, when…
UK, EU Level Antitrust Probes on Facebook
Facebook is yet again feeling the tight grip of antitrust regulation. Top line The platform is facing another set of investigations from U.K. watchdog the Competition and Markets Authority (CMA) and the European Commission, the European Union’s antitrust enforcer. Both are concerned about whether Facebook uses the data it collects from its nearly 3 billion…
Americans Are Ready to Get Back to the Gym
Since the pandemic hit early last year, Americans have been participating in online workout sessions, ordering new fitness equipment and gear to their homes and making do with what they have. A new study from Orangetheory Fitness, however, shows that 68% of people say their fitness routine took an understandable hit. Top line Seven in…
Google’s LAT-Like Update On Android Augers Bigger Privacy Moves To Come
Google is making it more difficult for advertisers to track users on Android – but, unlike Apple, it’s not going for the nuclear option. At least not yet. On Tuesday, Google alerted developers about its plan to completely obfuscate the Android advertising ID of users that choose to opt out of tracking and personalized advertising. Today,… Continue reading »
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HBO Max’s Forssell: New Ad-Supported Streamers Could Push Reach To 100 Million+ Homes
New ad-supported versions of premium streamer ad-free subscription services will add around 20% to the U.S. streaming marketplace.