Month: June 2021

For example, mess with rigidity: Breaking the artificial rigidity of media space can help dramatize an idea more powerfully.

The program will help 10 minority businesses with advertising strategies, creative consultation and advertising opportunities.

“The goal is one million visitors over nine days,” New York Governor Andrew Cuomo tells media.

Twitter detailed steps it took this week to help raise awareness about the climate crisis and enable users to organize for change in their communities and connect with others who are passionate about protecting the planet ahead of World Environment Day Saturday (June 5). Users who follow the Climate Change Topic will see personalized conversations…

Traditional holding companies have required a specific set of skills to flourish in the industry, but the evolving role of agencies now require a different batch of talents–one Sir Martin Sorrell and his S4 Capital is recognizing as the company welcomes yet another so-called “non-traditional” candidate to its leadership team. Catherine Henry joins S4’s MediaMonks…

It’s nearly Father’s Day, and to celebrate the dads, Miller Lite and New Balance teamed to create that one thing every beer-loving, white-sneaker-wearing father needs, but doesn’t yet know they want: the Shoezie. New Balance is already recognized as the maker of “the dad shoe,” making it the apparel brand of choice to partner on…

Facebook released its coordinated inauthentic behavior report for May 2021, providing details on two networks that were removed from its platform during the month. The networks were comprised of 123 accounts, 77 Instagram accounts, 55 pages and 12 groups. One network of 83 accounts, 30 pages, six groups and 49 Instagram accounts was operated by…

Giant Spoon, an agency specializing in experiential marketing activations, has promoted Christina DeGuardi to president and chief client officer, and Nikita Malhotra to CFO and chief operating officer. In their new roles, these C-suite female leaders will oversee business operations for the agency and will report to the agency partners. DeGuardi has been with Giant…

This week’s intent data reveals an interesting disconnect between brands and agencies when it comes to “customer segmentation.”

Elizabeth Banks is the houseguest from hell, clipping her toenails in the kitchen, rooting through bedroom drawers, raiding the refrigerator and, of course, drinking all the booze. And despite her many lapses in etiquette, she’s now a permanent fixture, leaving her host to figure out how they’ll co-exist (while plunging the stopped-up toilet). This isn’t…