Month: June 2021

In recognition of World Environment Day, Munich, Germany-based agency Mediaplus Saturday will run what it calls the first “carbon neutral ad breaks” on television. The buys, which the agency dubs
“green GRPs,” will run on TV outlets in Germany, Austria and France, as well as addressable TV and radio spots in Italy and Switzerland. The TV spots will run on outlets such as Germany’s ProSieben,
and include bumpers alerting viewers that they are watching the “first ever climate neutral ad break,” and that all of the spots “have been CO2 compensated.”

Though Pride resonates differently with each person who celebrates, one of the more commonly revered sentiments during this time of year is the idea of living freely and authentically. That doesn’t just apply to who you love, but also who you are and how you express yourself. One candle company is encouraging its consumers to…

Plus: A lesson in macro Googlenomics, an audio jamming dream, and high-stakes cheesesteaks.

Due to the pandemic, there is a surfeit of major theatrical franchise movies backed up from a year ago.

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Kubient’s Paul Roberts describes the careful planning necessary for taking his remote team back to an in-person office setting. Below, in his own words, he highlights the importance of comfort…

The DSP paused its exploration of a sale last year amid the pandemic-driven advertising cutbacks challenging ad-tech firms, but has now hired bankers and is reaching out to potential buyers, reports
WSJ.

To mark the Uefa Euro 2020 tournament kicking off in June and showcase the diversity of the U.K. capital, the Mayor of London’s office released a film to raise positivity about the city. The “This is London and Everybody’s Welcome” film, developed by 20ten, features ITV sports presenter Seema Jaswal in various parts of the…

A new Netflix food show raises the love of deep-fried foods to a whole new level, and reignites concerns about the way TV promotes unhealthy lifestyles.