Month: June 2021

I recently was a juror for the Cannes 2021 Creative Strategy category. We looked for insight-driven, strategic approaches that unlocked results-driving creative. Here are some observations.

The new technology allows MVPDs to offer buyers deduplicated, accurate, at-scale reach and frequency across the two types of addressable inventory, says the company.

“From crying in the shower to feeling nature’s power” states the song that accompanies Iceland’s tourism promotion to lure people out of lockdown seclusion. Tourism campaigns tend to simply involve panoramic views of beauty, and for Iceland, that is also true. However, post-pandemic, the European country wants the world to prepare itself to visit its…

The ARF Monday unveiled its first commercial research product, an annual syndicated study benchmarking how Americans share digital devices and accounts, and it is considering launching others so long
as the new products do not compete with the ones its members market to advertisers, agencies and media suppliers.

In May, Roku began airing the programming it acquired from Quibi earlier this year–and now the platform is preparing to debut the first series that never actually aired on the short-lived streamer: The Demi Lovato Show. Top line The series, set to premiere July 30 on The Roku Channel, is one of 75 that Roku…

The IAB Tech Lab today introduced a new service for publishers that aims to streamline some arduous data analysis processes and bring more transparency to digital ad buying. Called Supply Chain Validation, the Tech Lab would match information that’s declared in two publicly available files: ads.txt and sellers.json. Automating this process would provide buyers and…

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Natalie Diamond, chief revenue officer at Quartz, highlights the importance of creating an authentic content strategy. Below, in her own words, she offers questions that every business news organization should…

IAB Tech Lab announced Tuesday the release of an automated service for publishers that allows them to validate authorized sellers of their inventory by verifying their ads.txt (authorized digital
sellers file) or app-ads.txt files against sellers.json files programmatically.

Future Predictions are always plentiful in the wake of Cannes Lions, but the trend that excites me most this year is the blurring of the line between client and agency, between product and marketing,
between brand experience and customer experience.