Harry Potter Opens Flagship Store for Muggles in New York
To satisfy pandemic-induced cravings for Butterbeer or to replace the broken wand that has left your life devoid of magic, Warner Bros. opened the doors to its first and only flagship Harry Potter store in New York City. To accommodate fans of the book series, theatrical play and movies, the location boasts three stories and…
Cameo Makes More Than a Cameo in iHeartMedia’s, P&G’s ‘Can’t Cancel Pride’ Campaign
iHeartMedia and Procter & Gamble are incorporating personalized video platform Cameo into their “Can’t Cancel Pride” campaign. The mission of the campaign is to raise funds for organizations supporting the LGBTQ+ community, and celebrities are pitching in by joining Cameo and enabling fans to purchase personalized video messages, and then donating 100% of their profits…
6 C-Suite Leaders Share How They Learned to Support Employees During the Pandemic
As the country starts to reopen and businesses start to welcome their employees back to the office, it’s hard to forget that the last year presented many challenges for everyone. For many of us, working from home became the new normal and a recent survey from the Pew Research Center shows that 54% of workers…
Disney Ad Sales Continues Inclusion Efforts With Minority-Owned Business Initiative
Disney Advertising Sales is continuing the conversations on multicultural and inclusivity initiatives from the upfronts, launching the Accelerator Program for minority-led businesses. Top line The program will offer 10 minority-led businesses custom advertising strategies, creative consultation and advertising opportunities with the aim to drive businesses forward and help appeal to customers. Between the lines “We’re…
Personalization Is Not About Product, Channel or Brand
Accessing a CDP (Customer Data Platform) is a must if an organization is serious about individualized targeting and personalization. Modern marketing is about “gently nudging customers towards product and services that may interest them,” not about “bluntly pushing products and services that marketers want to sell.” That means, the first step towards intelligent targeting and…
Define the Need You Serve
As part of the CMO Reboot Playbook: The Elevated Role of Marketing, Pam Kaufman, President of Global Consumer Products for ViacomCBS, shares her play on embracing a new way of thinking to overcome drastically shifting marketplace changes while also meeting customer’s ever-changing expectations. Check out more plays from top CMOs and brand leaders here. THE…
Amazon Sidewalk Will Push Neighbors to Share Wi-Fi Through Smart Devices
Starting next week, Amazon customers who own certain small smart devices will be automatically added to a new network the ecommerce giant is launching to extend the range of wireless networks beyond the strict boundaries of the home and into, say, a yard or sidewalk. The new program, called Amazon Sidewalk, will do this by…
Mozilla: TikTok Does Not Accept Political Ads, But …
TikTok banned political ads from its platform in October 2019, saying at the time that they did not fit with the experience provided by its platform, but there are ways around that ban, and they are being exploited, according to a new report from Mozilla. Researchers from Mozilla tapped TikTok’s application-programming interface and examined posts…
This Bedding and Flower Partnership Raises the Question: What Makes a Good Brand Collab?
If you ask UrbanStems or Brooklinen, you can’t purchase a new set of sheets without buying a matching bouquet of flowers for your bedside table. And while partnerships across seemingly unrelated industries are nothing new–you may remember that pair of Kentucky Fried Chicken-themed Crocs from early 2020–it can be hard to predict what the consumer…