Month: June 2021

Former President Donald Trump has shut down his blog, which launched last month to worldwide headlines but failed to draw much of a following.

The agency tracker is out with its annual “Compitches” report that evaluates pitch competitiveness of 719 media agencies in 46 countries awarding grades based on several criteria.

Facebook introduced Rights Manager for Images last September as a way to help creators and publishers manage and protect their images at scale, and Thursday, the social network added insights to the mix. Creators and publishers will have access to detailed insights for their individual images that will give them a better picture of fan-driven…

In another step blurring the line between the virtual and real worlds of media interface, visitors arriving at major office buildings — particularly government facilities in the U.S. — will be
greeted by a virtual receptionist capable of addressing them in the language of their choice.

Over the years, Corona has successfully positioned itself as the beer to drink on the beach thanks, in part, to its slogan “find your beach” and its faithful use of aspirational, oceanside imagery. Now the brand is aiming to keep shorelines looking picture perfect by launching a “Protect Our Beaches” initiative. Corona kicked off the…

Instagram detailed several updates to branded content on its platform. Creators can now tag up to two brands in a single piece of branded content, and each brand will be able to see the other before approving. Creators can also request approval from a brand and publish their content while awaiting a response, and that…

Twitter Blue, the long-rumored, first-ever subscription offering from Twitter, is finally available, but only in Australia and Canada, for now. And while there has been speculation for years about Twitter and other social platforms experimenting with pay models that would give users access to ad-free feeds or exclusive content, the perks gained by ponying up…

The architect of Methbot was found guilty in a New York court last week. The verdict came nearly five years after the ad fraud scheme was first publicized back in December 2016. We dive into the most intriguing details of the case – from the likely political motivations behind the prosecution to the sophistication of… Continue reading »

The post The Big Story: Methbot Ad Fraudster Goes To Prison appeared first on AdExchanger.

In a blatant endorsement of a media supplier, Magna has released a report conducted with Spotify indicating the COVID-19 pandemic contributed to “screen fatigue” that shifted American media
consumption toward audio content, especially digital.

Early reviews have been stellar for Burger King’s new fried chicken sandwich, according to the fast food chain, but what if consumers like it better than the Whopper? Could that be The King’s worst nightmare? The brand and its longtime agency David Miami posed the question for the revamped product’s first ad push and came…