The survey is designed to assess progress on the diversity front-which the WFA concludes hasn’t been much-by analyzing workforce composition across the industry.
UK Credit Card Company Wants Customers to Confidently Walk Tall… Like a Cat?
When you want to emulate confidence, there’s no better animal than a cat, especially one walking through a crowded marketplace on its hind legs and chest puffed out. That’s the main character to feature in U.K. credit card provider Vanquis’ above the line campaign, which aims to show customers they can take control of their…
Some Context On Buying Context Programmatically
What will the programmatic world look like as third-party cookies start to decline? Not as different as you might think.
Tech Publishing Giant IDG Sold, Again: This Time For $1.3 Billion
International Data Group, which began life as a newsletter about the computer industry launched in 1964, has agreed to be sold to private equity firm Blackstone for an enterprise value of $1.3
billion.
billion.
VaynerMedia Adds First Managing Director in Los Angeles
VaynerMedia is moving Lisa Buckley from New York to become managing director of its Los Angeles office as Gary Vee’s agency seeks to expand its capabilities across North America. Buckley reports to CEO Gary Vaynerchuk. Her wide-ranging responsibilities include growing the business through both acquiring new clients and organic growth from existing clients, managing client…
Don’t End Up on This Artificial Intelligence Hall of Shame
A list of incidents that caused, or nearly caused, harm aims to prompt developers to think more carefully about the tech they create.
Twitter, Opendorse Team Up to Enable Student-Athletes to Monetize Video Content
Twitter teamed up with sports technology company Opendorse on a way for student-athletes to monetize video content on the social network in anticipation of upcoming legislation that will allow those student-athletes to be compensated for their name, image and likeness. The partnership pairs Opendorse’s endorsement marketplace with Twitter video sponsorships and enables advertisers to sponsor…
Roku Debuts First Series From New Branded Content Studio
Three months after Roku created its own branded content studio–promising new creative ad formats and TV programming tailored for advertisers–the platform is rolling out Roku Brand Studio’s first completed project as it works with marketers to move beyond traditional 30-second spots. Roku’s 53 million accounts will see the studio in action with today’s debut of…
Breastfeeding Moms Declare Independence From Archaic Ideology in Willow’s First Campaign
As advertising gets incrementally more progressive, fitting depictions of motherhood–breastfeeding, in particular–remain a hotly debated subject within the industry. Brands have been especially slow to include breastfeeding images over the years, despite the public’s increasing support toward mothers who feed in public. But recent campaigns from Nike, Frida Mom and Tommee Tippee indicate an energy…
Omelet Elevates Diaz To Chief Digital Officer
Omelet has promoted Ricardo Diaz to Chief Digital Officer.
Diaz joined the agency in 2016 as executive director of Digital. Under his leadership, Omelet has expanded digital offerings, grown
the digital team, and created numerous award-winning digital campaigns for brands like Google Stadia, Guardian Life Insurance and Mitsubishi.
In his new role, Diaz will oversee all digital
aspects of Omelet’s remit, from the RFP process to creative concepting and launch.