Dilbert by Scott Adams for Thu, 03 Jun 2021
What’s In A Name? The Stuff That Dreams Are Made Of
The many challenges of how to name a new company are summed up in Discovery Inc.’s decision to rename itself Warner Bros. Discovery.
Wavemaker UK Chief Growth Officer Mu Ali Departs From Newly Created Position
Wavemaker U.K.’s chief growth officer Mu Ali left the media business after two-and-a-half years. Ali, who joined the WPP media agency at the start of 2019 from Publicis Media, where he was business development director, left on June 2. He posted a message to Linkedin thanking colleagues, including chief operating officer Anna Hickey and U.K….
Keep Your Listeners Close and Your Competitors Closer
Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Dorothy Hui of Sony Music UK shares examples from the music industry of adapting to new media landscapes and pursuing authentic audience engagement. Below, in her own words, she discusses…
Authentic Brands Group Taps Massive Potential of NFTs
Few companies stand to benefit from the sale of non-fungible tokens, or NFTs, more than brand management firm Authentic Brands Group. That’s because ABG owns a broad portfolio of brands, including A-list celebrity likenesses including Marilyn Monroe, Elvis Presley and Shaquille O’Neal. “NFTs are something that we were watching and looking at, but, like most…
Coca-Cola’s Year-Long African Campaign Displays the Euphoria of Dance
Coca-Cola began a year-long campaign across Africa to promote the feeling of joy and the positive energy the soft drink can bring to consumers. Coke’s ad pans in on a girl working in an internet caf?. After getting annoyed by the poor connection speed, she begins to dance euphorically on the tables in response to…
Kinetic France and Hivestack Partnership to Programmatically Serve 15,000 Sites
Out of Home media planning and buying agency Kinetic France has formed a partnership with Hivestack, a programmatic digital out of home (DOOH) business, to offer a new solution to the French market. The programmatic DOOH partnership, run by Kinetic France’s subsidiary Screenbase, will run across around 15,000 premium digital screens across the country. Kinetic…
Accenture Interactive Acquires Southeast Asian Digital Experience Agency Entropia
Accenture Interactive acquired the Kuala Lumpur- and Singapore-based agency Entropia to expand its offering in experience-led services. The acquisition of the five-year-old agency, which employs more than 210 people, develops branded digital experiences to meet the growth of Southeast Asia’s digital economy, explained Divyesh Vithlani, Southeast Asia market unit lead for Accenture, in a statement….
They Rage-Quit the School System—and They’re Not Going Back
The pandemic created a new, more diverse, more connected crop of homeschoolers. They could help shape what learning looks like for everyone.