Magnite Moving Ahead With Alternative To Third-Party Cookies
Though Google announced last week that it would delay the phase-out of third-party cookies for nearly two years, sell-side platform Magnite has no plans to slow down its push to create an identity solution using first-party data to reach audiences. “It’s great that we have more time … but we as an industry still need… Continue reading »
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Beatlemania Is Alive And Well In Two Docuseries
Before the Beatles get back to where they once belonged in a new Disney+ documentary, Hulu will present Paul McCartney.
With Most People Grounded, BBC Travel Saw Traffic Peaks
The travel industry suffered a major blow during the pandemic, with travelers stuck at home and unable to trek across the country or internationally. Despite the decrease in people actually traveling, BBC Travel has seen an uptick in readership. The site experienced between 29% and 30% increase in online traffic during the pandemic, according to…
Alondra Nelson Wants to Make Science and Tech More Just
The deputy director of the White House science office plans to tackle algorithmic bias and start candid conversations about the past.
Spotify Audience Network Extended to Australia, Canada, UK
Audio advertising marketplace Spotify Audience Network is available starting Tuesday (June 29) to advertisers and third-party podcast publishers from Megaphone in Australia, Canada and the U.K. The streaming platform unveiled its plans for Spotify Audience Network in February and rolled it out in the U.S. in April. Spotify Audience Network enables advertisers of all sizes…
Behave’s Candy Is Made for You to Eat the Whole Bag, Guilt-Free
During her stint at healthy food brand Daily Harvest, Mayssa Chehata found herself searching for a better-for-you candy option that appealed to her, but coming up short. So she decided to start one herself. Chehata founded Behave in October 2019 after reaching out to world-renowned chef Elizabeth Falkner, who’s known for her pastries and sweets….
If You Believe Advertising Works Then Don’t Argue Against the UK HFSS Ad Ban
Presenter Vanessa Feltz’s BBC Radio London researcher messaged me last week asking whether I’d be happy to give an industry insider response on-air to the news that, in an effort to curb childhood obesity, the British government had enacted a new watershed TV and online ban on high fat, sugar and salt (HFSS) food advertising….
Former Google Ads Leader Ramaswamy On Why His Next Startup Doesn’t Run Ads
Sridhar Ramaswamy left Google three years ago after a long stint as head of the company’s search and advertising products. His experience overseeing the world’s largest ad-supported business was among the most powerful roles in advertising, and set him up for practically any leadership role in data-driven marketing. So it raised eyebrows last year when… Continue reading »
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Chrome’s Delay In Deprecating Third-Party Cookies Doesn’t Change The Importance of Privacy
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Omri Kedem, programmatic media director at Croud. Last Thursday, Chrome announced plans to delay the deprecation of third-party cookies by almost two years. Chrome’s decision to temporarily maintain the third-party… Continue reading »
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