Month: June 2021

Google will zero out the Android Advertising ID – literally – when users have opted out of personalized advertising starting later this year. The company notified mobile developers Thursday about the switch. Currently, users who have opted out of tracking and personalized advertising are still tagged by the Android ID when they open an app,… Continue reading »

The post Google Tightens ‘Limit Ad Tracking’ Policies For Android Ad ID appeared first on AdExchanger.

Messaging was a key point of emphasis during Facebook’s F8 Refresh developers event Wednesday, as the social network expanded upon key feature Facebook Login, which debuted 12 years ago, with the introduction of Login Connect With Messenger, tying in flagship messaging application Messenger From Facebook. Login Connect with Messenger enables people to communicate with businesses…

New research has revealed actionable steps to increase visibility and integrity in portrayals of the LGBTQ+ community, summarized in a newly published guidebook for marketers and advertisers. The resource stems from a partnership between image provider Getty Images and media advocacy organization GLAAD, with intentions to impactfully update representations of LGBTQ+ individuals in the media,…

Five years after a Russian ad fraud scheme that bilked digital advertisers out of more than $7 million was uncovered, self-proclaimed “King of Fraud” Aleksandr Zhukov was convicted last week by a federal jury in Brooklyn. Zhukov, 41, was arrested in Bulgaria in 2018 and extradited to the United States in 2019 for running a… Continue reading »

The post Conviction Of Russian Ad Fraudster Sets Precedent. Will It Make Scammers Think Twice? appeared first on AdExchanger.

Publicis Groupe released the second batch of data tracking its U.S. workforce as part of the company’s mission to diversify its talent base with more people of color, and while the progress has been slow, it’s also been steady. Overall, there has been a 5.5% in diverse talent versus last year, bringing its American total…

Brooks Running, the Berkshire Hathaway subsidiary, is naming Curiosity as social media agency of record following a competitive review, representing the 13th new client the Cincinnati agency has secured since the pandemic began, all remotely. The shops touts a 100% close rate. As a result of these recent string of wins, the agency will hire…

Rick Bruner, a veteran media industry researcher, has joined Standard Media Index as head of insights and analytics.

In case you missed the marketing memo, sonic branding is a thing right now. Subway recently created the world’s first grime track made from plant sounds, and even Adweek has its own distinct musical signature. But a new CBD brand called Enjjoy has gone a step further than just creating a sonic stamp for its…