Month: June 2021

Online marketplace Etsy announced its intent to acquire London-based fashion marketplace Depop–a favorite among Gen Z consumers–for $1.625 billion. The deal is expected to close in the third quarter. Top line According to a press release, Depop will remain in London and operate as a standalone marketplace run by its existing leadership team. The ten-year-old…

This article is sponsored by Verizon Media. It’s been well past a decade since we started talking about the fundamentals of audience targeting: concepts like profile (demo, technographic), behavioral, retargeting, location and advertiser-owned first party data. These have been, and will continue to be, the basis of a foundational audience-driven advertising strategy. Somewhere along the… Continue reading »

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President Joe Biden wants 70% of U.S. adults to be partially vaccinated by July 4, and Anheuser-Busch is stepping in to help. Today, the St. Louis-based brewer announced it will provide one free beer, seltzer or non-alcoholic beverage to every American aged 21 or over if the nation meets the White House’s goal. It’s Anheuser-Busch’s…

Facebook said at its F8 Refresh developers event Wednesday that its Messenger API for Instagram is now available to all developers building messaging experiences on the photo- and video-sharing network. Business accounts on Instagram seeking access to the application-programming interface will be granted access through a phased approach, and further updates are available here. Testing…

WhatsApp head of business products Ajit Varma said during Facebook’s F8 Refresh developers event Wednesday that updates to the WhatsApp Business API (application-programming interface) have lowered the time for businesses to onboard to the Facebook-owned messaging application from weeks to just five minutes. Varma said WhatsApp will begin supporting more types of messages, such as…

British cosmetic and skincare retailer The Body Shop has named FCB Brasil as its agency of record to work alongside the Natura & Co brand as they implement cause-focused content and campaigns. Natura & Co also owns brands such as Avon and Aesop, with marketing overseen by the group’s video president of media, content and…

When a Facebook page administrator begins the process of deleting a Facebook page, the page won’t be deleted immediately. Instead, it will go into “deletion mode,” and Facebook will give its owners 14 days to change their minds before asking if they want the page to be permanently removed from the social network. If you’ve…

Facebook teamed up with The Asia Foundation on The Resiliency Initiative, a website containing resources to help people fight hate and intolerance online, promote tolerance, strengthen interfaith and interethnic understanding and counter violent extremism in the Asia-Pacific region. The new website follows online workshops that were held with 60 organizations in Bangladesh, India, Indonesia, Malaysia,…

On Armed Forces Day, Pendleton Whisky saluted those who served with the release of its third limited edition “Military Appreciation” bottle and a campaign video featuring a vibrant veteran who lost his legs in battle, along with a generous donation to a worthy veterans program. The Oregon whisky brand teamed up with the Bob Woodruff…

With less than two months to go until the Tokyo Olympics begins, NBCUniversal and Tunity announced a partnership that will allow the company to report national out-of-home viewership in Olympic measurement for the first time. Top line Tunity will measure all out-of-home viewership for the Olympics primetime coverage of all NBCUniversal’s linear networks, both broadcast…