NHL All-Star and Stanley Cup Champion Alex Pietrangelo and his wife Jayne drive a Honda Odyssey minivan as their daily family hauler.
WPP Recruits Mental Health Allies
With mental health becoming a more public issue over the past year, given the strains of the pandemic, WPP is expanding its mental-health services to employees.
Twitter Tests Full-Screen Ads In Fleets
Twitter touts Fleets as a way for brands to be creative and reach readers in the moment. They might want to “go behind the scenes, have a creator take over your account, or share a hot take” on a
specific subject, the company wrote in a blog post.
specific subject, the company wrote in a blog post.
H&R Block, Nextdoor Bring Back ‘Make Every Block Better’
Tax preparation and financial services provider H&R Block is teaming up with neighborhood social network Nextdoor for the second consecutive year on the “Make Every Block Better” initiative. The two companies will work with nominators and local volunteers in the 10 neighborhoods they selected to help bring proposed projects to life, as well as identifying…
Autovia, Dennis Publishing’s Car Intelligence Division Hires Former Amazon Marketer Dan Daly
Autovia, the Dennis Publishing-owned automotive content and commerce business, has recruited former Amazon Prime marketer Dan Daly as marketing director. The appointment will see Daly made responsible for building the profile and partnerships of the content and commerce business which aims to deliver automotive intelligence and advice to car buyers. It also supplies car dealers…
How Publishers Like MTV and ESPN Are Navigating TikTok as the Platform Grows
While TikTok is still in its early stages of popularity, it’s already shown massive growth. As such, some publishers and brands are scrambling to ascertain potential strategies to grow their audience, and hopefully sales, on the platform. With quick-hitting videos that only last 15 seconds (longer if you string multiple videos together), the platform offers…
B2B Licensing Platform Songtradr Acquires Creative Music Agency MassiveMusic
Today, Songtradr announced its recent acquisition of global sonic branding giant MassiveMusic. This marks the B2B licensing company’s sixth acquisition since 2019, having previously acquired licensing agency Big Sync Music, Song Zu, Cuesongs, Tunefind and music streaming service Pretzel. While details regarding the financial particulars have not been released, MassiveMusic founder and CEO Hans Brouwer…
Apple Hasn’t Cracked Down On Fingerprinting On IOS 14 Yet, But That Other Shoe Is Gonna Drop
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Allison Schiff, senior editor at AdExchanger. It’s part of a series of perspectives from AdExchanger’s editorial team. Apple hasn’t been transparent about much to do with its new privacy framework for… Continue reading »
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33Across Throws Itself Into Cookieless Targeting
33Across has introduced a cookieless targeting solution in an effort to help publishers and advertisers retain the value of programmatic without advertising IDs. At the root of the cookie-free targeting product, called Lexicon, is a probabilistic identifier 33Across calls the Pub Token. The Pub Token combines contextual signals – such as the time of day,… Continue reading »
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VMLY&R Appoints Sean Rooney to Newly Created Role of Chief Science Officer
Like many large agencies, VMLY&R is seeing the opportunities in the healthcare sector and is investing more in health and healthcare marketing. To bolster its commitment to the sciences, VMLY&R has hired Sean Rooney, PhD, as its chief science officer, a new position at the agency. Rooney, who holds a PhD in Immunology from Harvard,…