Month: June 2021

Megan weighs in on the value of idle chatter.

Advertisers can prepare for the shift to audience-based buying through testing and learning what works for the brand, and employing an audience-first buying strategy.

Night Market, Horizon Media’s ecommerce specialist unit, will host its second annual “eCommFronts” June 22 and 23, and like the first one held last year, it will be a virtual upfront, of sorts.

HBO Max’s ad-supported tier officially rolls out today, marking WarnerMedia’s entrance into the fast-growing ad-supported streaming space. The ad-supported tier, called HBO Max With Ads, will cost new subscribers $9.99 a month, and will come with a maximum of four minutes of commercial time per hour–the lightest ad-load among the ad-supported streaming services, and less…

Gray TV wants OTT streamers to pay the same carriage rates as cable, satellite, telco and virtual pay TV providers.

GroupM’s Wavemaker unit is entering the rocky waters of the cryptocurrency market as the media agency-of-record for Coinbase, a publicly traded exchange for buying and selling cryptocurrencies such as
Bitcoin.

The actor became one of TV’s most beloved stars thanks to “The Mary Tyler Moore Show” and “The Love Boat.”

Global sports apparel brand Nike released a new installment of its global “Play New” campaign featuring an old, battered tough-talking soccer ball giving out-of-date advice on how to be a winner in sports by playing dirty. The campaign, led by Wieden + Kennedy, began in May in a bid to encourage people to try new…