For the second year in a row, Dmexco will be held as an all-digital event. Top line Dmexco is one of ad tech’s biggest yearly conferences, held in Cologne, Germany. Last year, organizers wanted to hold it as a hybrid event with both in-person and digital programming but ultimately had to nix its live plans…
My/Mochi’s First TV Ads Fly Its Quirky Flag, Telling Consumers to ‘Melt Your Mouth’s Mind’
Ice cream brand My/Mochi, continuing to flaunt its quirky personality, launches its most significant marketing campaign to date, including its first national television spots. Heading into summer, the brand’s biggest sales season, the effort features three videos under the tagline, “Melt Your Mouth’s Mind,” that “articulate this playful, fun weird little moment” when consumers eat…
Europe Catches the Inflation Bug
TikTok Sets Black Music Month Content, Initiatives
TikTok is marking Black Music Month in June with livestreams featuring Black artists and creators including H.E.R., Alicia Keys, Coi Leray and T-Pain. First up June 2 at 2 p.m. PT/5 p.m. ET, Keys will commemorate the 20th anniversary of Grammy Award-winning debut album Songs in A-Minor, telling stories about the album’s creation, using the…
Why Biden’s Infrastructure Plan Calls for Highway Teardowns | WSJ
Paramount’s ‘Quiet Place Part II’ Makes Big Splash Over Memorial Day Weekend
“A Quiet Place Part II” registered the best box-office results since the pandemic disrupted the theatrical movie business over a year ago, pulling in an estimated $58.5 million in its opening weekend.
Integer Group Launches Platform To Predict, Shape Shopper Behavior, Taps IBM’s Boyle To Run It
The new unit, dubbed the Growth Sciences Practice, was developed in partnership with Omnicom Commerce Group. In addition to IBM, Eamon Boyle has led analytics departments at several big agencies.
Summersalt Wants to Rewrite the Way Women’s Swimwear Is Marketed
Summersalt is flipping the conventional marketing definitions of what the perfect beach body is and how it’s represented in advertising. The swimwear and apparel brand’s current campaign not only arrives in time for summer, it reflects consumers’ expectations that reject narrow standards of beauty. It’s no longer unusual to see plus-size models and all ethnicities…
WarnerMedia and Discovery’s New Company Finally Has a Name
The newly combined WarnerMedia and Discovery will be known as Warner Bros. Discovery, the companies said today. Discovery president and CEO David Zaslav, who will serve as CEO for the new company, unveiled the name to WarnerMedia employees Tuesday morning from the Warner Bros. studio lot in Burbank, Calif. “Warner Bros. Discovery will aspire to…
Independent Agencies Say They’re Flooded With Holding Company Applicants
Everyone is dusting off their resumes. As the economy and marketing budgets begin to return amid loosening Covid restrictions, the frenzy to hire talent is booming as shops restructure their rosters to adapt. And you may be surprised where a lot of that talent is going. Although this hiring bonanza impacts traditional holding companies and…