Month: June 2021

In the not-so-distant past, Naomi Osaka’s abrupt withdrawal from the French Open on Monday would have been the kind of controversy to set off immediate friction and damage control to spare a new brand sponsor relationship. But times have changed. And so have the expectations and aims of sports marketing partnerships and food brands. In…

Sexual wellbeing brand Durex began a survey on how to better understand and support the U.K.’s LGBTQ+ community as it launches an awareness campaign. The “#MySexMyWay” survey will be supported by a campaign from Havas London with the aim to drive audiences to it on the campaign platform that also includes areas focused on sex…

Ahead of this summer’s Uefa Euro 2020 football tournament, German carmaker BMW has partnered up with the world’s top ranked national soccer team, Belgium. Instead of sponsoring the players, it’s celebrating the country’s empty roads. BMW has linked up with the Belgian national team since 2012 and will now promote the BMW Belux by flaunting…

What is the value of video content? In the case of Amazon’s acquisition of MGM Studios, this particular motherlode is worth $8.45 billion.

Many brand assets can be turned into collectible non-fungible tokens. The technology “threatens old media models and will take time for the industry to adopt and adapt,” says James Fox, global chief
strategy officer at MullenLowe Group, a creative integrated marketing communications network of agencies.

Hillary Schieve invests in cryptocurrencies herself, and she sees the technology as a way to improve government services.

For decades, the federal government has issued a guide for designing streets. Activists want to make it better for pedestrians and cyclists.

Here’s a campaign that can legitimately be described as a little bit cheesy, as pizza firm Papa John’s taps into street culture, mixing street wear with its delivery driver uniforms. The clothing is featured within its own hip-hop track as part of an international campaign to promote its cheddar cheese range. The “Papa X Cheddar”…