Month: June 2021

After rolling out special-edition City Connect uniforms for more than a dozen NBA teams, Nike has moved onto baseball–first with Boston Marathon-themed Red Sox jerseys, and now with special threads for the Marlins. Miami’s City Connect unis arrived with much buzz and fanfare as they tied the bond between baseball, community and culture. The Marlins…

Burger King (BK) has released a poster campaign to remind customers in Brazil what it was like waiting for orders in pre-pandemic times instead of using its Drive-Thrus wherever possible. The “prank” campaign features the question “Feeling Uncomfortable?” over four separate images of crowded BK restaurants around the world with long lines or crowds, playing…

To celebrate the re-opening of cultural venues across France, children’s modeling clay brand Play-Doh has partnered with the Museum of Modern Art in Paris to promote and celebrate creativity within families. Celebrating its 65th anniversary year, the Hasbro-owned brand will partner with the Parisian museum in a campaign created by Brand Station to encourage more…

Glewed TV is ramping up its connected TV (CTV) monetization efforts by adopting Xandr’s Monetize Ad Server. CTV programmers and distributors often work with multiple partners to monetize their video ad inventory. By adopting Xandr’s ad server, the ad-supported streaming service can connect to all of its demand sources in one place and have them… Continue reading »

The post Glewed TV Adopts Xandr’s Monetize Ad Server To Streamline Sales Channels appeared first on AdExchanger.

June is kicking off with yet another award show, the One Club’s One Show 2021. AMV BBDO London is awarded with the highest honor from the annual event after winning six Best of Discipline awards for client Essity bodyform/Libresse for “Womb Stories” in Branded Entertainment, Moving Image Craft and Music & Sound Craft, two for…

While it may have been hard to meet new people over the past 14 months, many Americans sought out new relationships through the faces on their TV screens–connected TV screens, that is. In a new Adweek-Morning Consult survey, respondents shared how their relationships with streaming services changed after the pandemic hit, and how they expect…

Using speech to ask questions, get directions and give commands to smartphones and smart devices, voice search lets the searcher speak right to the device which, in turn, answers the question or fulfills the command. It not only provides relief for typing-weary fingers and addresses younger, digital generations, but voice also gives marketers a new…