Month: June 2021

In what appears to be an industry first, the Advertising Research Foundation is teaming with seven industry research and/or media suppliers to conduct research on digital device usage and account
sharing. The ARF said it would apply to the Media Rating Council to accredit the service in its “second year of execution,” as part of the announcement.

The study notes while nearly all TV consumers (95%) watch at least one ad-supported source, a majority (79%) also watch at least one ad-free TV source.

The award capped a big week for FCB that included capturing Healthcare Network of the Year for FCB Health Network and Healthcare Agency of the Year for AREA 23.

Siding against Facebook, the Texas Supreme Court said Friday that the company must face a claim that it facilitated sex trafficking.

“Online video platform” was up again this week among both marketers and agencies, as the pandemic amplified video consumption habits for the foreseeable future.

Messenger From Facebook allows users to download sticker packs containing embellishments that they can send in conversations. Users are allowed to download as many sticker packs as they want, and new ones are regularly released in the application. If you ever decide that you want to delete one of the sticker packs you’ve downloaded, our…

Connected TV (CTV) ad spending in the U.S. is projected to hit nearly $21 billion this year, and will grow at an annual rate of about 23% through 2030, reaching about $100 billion that year, according
to a report released last week by the Wall Street equities research team at BMO Capital Markets.

The first round of Wimbledon tennis matches got underway on Monday against a backdrop of grey, rainy skies in London. Despite the grim weather forecast, The Championships provide a creative playground for brands eager to engage fans after the most famous summer tennis tournament was cancelled last year due to the Covid-19 pandemic. This year’s…

When the pandemic hit and society shut down, more people started brewing their coffee at home. This change in behavior, coupled with declines in tourism and commuting to work, hurt Starbucks. The coffee chain’s total revenue dropped 11% to $23.5 billion for its fiscal year ending September 27. As in-store sales recover, Starbucks is focusing…

DoorDash has been working diligently to expand the scope of its reach both within its long-standing partnerships with local restaurants and beyond. A big part of that effort involves creating inroads with millennials and Gen Z, two of the most powerful consumer bases today. For the delivery brand, the best way to strengthen those relationships…