Cheil Worldwide-owned creative agency Iris has promoted Steve Bell to global chief executive while founder Ian Millner moves to the role of chairman as part of its leadership team shakeup. Bell takes up the new position after three years as deputy to Millner and European and North American CEO. He will now be responsible for…
‘F9’ Pulls Biggest First-Weekend Box Office Since Pandemic: $70M
“The debut this weekend has really ignited the domestic box office and set it on a tremendous path for the rest of the year,” declared Universal distribution head Jim Orr.
Why COVID Was The Real ‘Disruption’ Winner Of The Lions Festival
After spending last week covering the Cannes Lions awards, I can tell you one of the festival’s biggest winners went unannounced: the COVID-19 pandemic.
Hendrick’s Gin Gets ‘Ginspirational’ on Pinterest
Pinterest always touts itself as a platform that provides inspiration, and Hendrick’s Gin hopes it can provide a “Ginspirational” experience, as well. The spirits brand teamed up with Pinterest on the first quiz-to-board Pin extension from an alcohol brand, which uses a series of “this or that” questions to craft the journey for Pinners. Questions…
Napster Group Embraces Heritage With New Brand and Membership Growth Campaign
If you’re someone near to 30 or above, then you’ll probably remember the file-sharing platform Napster which pre-dated Spotify by over half a decade in allowing online users to download (without official permission by the owners) and listen to songs, watch movies and television shows. Now the music streaming company will launch a new identity…
Boost With Facebook Good Ideas Festival Kicks Off
With an eye toward helping small and midsized businesses in their recovery from the pandemic, Facebook is kicking off the Boost With Facebook Good Ideas Festival Monday, calling it a seven-week virtual experience to provide free training, resources and inspiration. The Boost With Facebook Good Ideas Festival will be hosted by actress Zoe Saldana and…
The ‘Third Connected Age’ of Tech Is Here—Is Your Company Prepared?
Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Rishad Tobaccowala shares his weekly newsletter–this installment focuses on the potential of tech and talent to unlock new levels of success. A river of change is carrying everybody and every…
P&G Marketing Chief Marc Pritchard on Ad Representation and Lessons From the Pandemic
In March, Procter and Gamble (P&G) released “Widen the Screen.” It was a campaign that would aim to broaden the perspectives of society when it comes to how it perceives Black citizens through a hero spot and a series of one-minute YouTube films outlining the misrepresentation they continue to face. The two-minute spot shows different…
Apple TV+ Faces Crucial Test As Lengthy Free Trials End, New Offer Commences
As of July, the streamer will begin billing the first wave of consumers who were offered a free year of Apple TV+ with the purchase of any Apple device–and it will also reduce the free-trial period
for new subscribers to three months, for a year.
for new subscribers to three months, for a year.
